Handbook of Consumer Psychology 1
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bokomslag Handbook of Consumer Psychology
Psykologi & pedagogik

Handbook of Consumer Psychology

Curtis P Haugtvedt • Paul M Herr • Frank R Kardes

Inbunden

2339:-

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Andra format:

  • 1000 sidor
  • 2025
The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
  • Författare: Curtis P Haugtvedt, Paul M Herr, Frank R Kardes
  • Format: Inbunden
  • ISBN: 9781138124080
  • Språk: Engelska
  • Antal sidor: 1000
  • Utgivningsdatum: 2025-12-31
  • Förlag: Routledge

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