Guide to Managerial Communication

Pearson New International Edition

Häftad, Engelska, 2013

1 489 kr

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For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Produktinformation

Utgivningsdatum2013-08-06
Mått217 x 1 x 276 mm
Vikt500 g
FormatHäftad
SpråkEngelska
Antal sidor192
Upplaga10
FörlagPearson Education
ISBN9781292021751

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Affärsförhandlingar inom Ekonomi och ledarskap

PART I. COMMUNICATION STRATEGY Communicator Strategy Audience Strategy Message Strategy Channel Choice Strategy Culture Strategy Communication Strategy Checklist Guide to the Guide to Managerial Communication PART II. WRITING: COMPOSING EFFICIENTLY General Composing Techniques Special Composing Challenges PART III. WRITING: MACRO ISSUESDocument Design for “High Skim Value” Clear Progression and Linkage Effective Paragraphs and Sections PART IV. WRITING: MICRO ISSUESEditing for Brevity Choosing a Style Writing Checklists PART V. SPEAKING: VERBAL STRUCTURETell/Sell Presentations Questions and Answers Consult/Join Meetings Other Speaking Situations PART VI. SPEAKING: NONVERBAL SKILLSNonverbal Delivery Skills Relaxation Techniques Listening Skills Speaking Checklists PART VII. SPEAKING: VISUAL AIDSDesigning the Presentation as a Whole Designing Your Slide Master Designing Each Individual Slide Using Visual Aids APPENDICESAppendix B: Writing Correctly: Grammar Bibliography Index