Guide to Managerial Communication

Häftad, Engelska, 2013

AvMary Munter,Lynn Hamilton

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Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals.

A brief, professional, reader-friendly guide to improving managerial communication.
Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Produktinformation

Utgivningsdatum2013-02-19
Mått10 x 10 x 10 mm
Vikt220 g
FormatHäftad
SpråkEngelska
Antal sidor208
Upplaga10
FörlagPearson Education
ISBN9780132971331

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Brief Contents PART I. COMMUNICATION STRATEGY Communicator StrategyAudience StrategyMessage StrategyChannel Choice StrategyCulture StrategyCommunication Strategy ChecklistGuide to the Guide to Managerial CommunicationPART II. WRITING: COMPOSING EFFICIENTLY General Composing TechniquesSpecial Composing ChallengesPART III. WRITING: MACRO ISSUES Document Design for “High Skim Value”Clear Progression and LinkageEffective Paragraphs and SectionsPART IV. WRITING: MICRO ISSUES Editing for BrevityChoosing a StyleWriting ChecklistsPART V. SPEAKING: VERBAL STRUCTURE Tell/Sell PresentationsQuestions and AnswersConsult/Join MeetingsOther Speaking SituationsPART VI. SPEAKING: VISUAL AIDS Designing the Presentation as a WholeDesigning Your Slide MasterDesigning Each Individual SlideUsing Visual AidsPART VII. SPEAKING: NONVERBAL SKILLS Nonverbal Delivery SkillsRelaxation TechniquesListening SkillsSpeaking ChecklistsAPPENDICES Appendix A: Writing InclusivelyAppendix B: Writing Correctly: GrammarAppendix C: Writing Correctly: PunctuationBibliography Index