Guerrilla Marketing for Job Hunters 3.0

Jay Conrad Levinson is Chairman of Guerrilla Marketing International as well as the author of the number one bestselling marketing series in history, Guerrilla Marketing. Along with his fifty-seven other books, he has collectively sold 22 million copies in over sixty-one languages worldwide. He taught this topic for ten years at the University of California in Berkeley. www.gmarketing.com David E. Perry is coauthor of Guerrilla Marketing for Job Hunters as well as the author of Career Guide for the High-Tech Professional. Nicknamed the "Rogue Recruiter" by the Wall Street Journal, he has personally negotiated more than $184 million in compensation as Managing Director of Perry–Martel International, one of North America's top recruiting and placement firms.

• Foreword Darren Hardy. Acknowledgments.Disclaimer.Introduction The Winner’s Edge.Key Concepts: Why the job market has drastically changed. The importance of keywords.Chapter 1 Why You Need to Become a Guerrilla Job Hunter.The New Global America.Key Concepts: The #1 secret to a successful job search. Details the elements of your successful plan.PART I YOUR GUERRILLA MIND-SET.Chapter 2 Personal Branding Guerrilla Style.Shape Up Your Brand with Attitude.Key Concepts: The skills employers seek. How to build your brand for free and make employers call you.Chapter 3 Attitude Check.Upfront and Personal.Key Concepts: How to stay focused. How to right the typical mistakes job hunters make.Chapter 4 Your Guerrilla Strategy.Think Like a General—Execute Like a Sergeant.Key Concepts: How to crack the hidden job market. Tools and tactics for staying on top.PART II WEAPONS THAT MAKE YOU A GUERRILLA.Chapter 5 Your Research Plan.Research: The Guerrilla’s Competitive Edge.Key Concepts: How to locate opportunities before your competition does.Chapter 6 Resume Writing and Cover Letter Boot Camp.Overhaul Your Personal Marketing Materials.Key Concepts: Creating your marketing materials: cover letters and resumes that will be read instead of tossed.Chapter 7 Guerrilla Networking.A Radical Approach.Key Concepts: Effortless networking that really works in any market.PART III TACTICS THAT MAKE YOU A GUERRILLA.Chapter 8 LinkedIn—the 800-Pound Gorilla.Your “Be Found” Epicenter.Key Concepts: How to use LinkedIn to be found and other strategies.Chapter 9 Digital Breadcrumbs.Plugged In—Turned On—Tuned In.Key Concepts: How to leverage social media and social networking.Chapter 10 Commando Tactics.15 Breakthrough Strategies That Work.Key Concepts: How to get in front of the people you want to meet with.PART IV YOUR GUERRILLA JOB-HUNTING CAMPAIGN.Chapter 11 The Force Multiplier Effect in Action.12 Sample Campaigns.Key Concepts: Case studies of ordinary people who achieved extraordinary results by taking control of their job search.Chapter 12 Hand-to-Hand Combat.Winning the Face-to-Face Interview.Key Concepts: What to do and say before, during, and after the interview to land the offer.Chapter 13 Negotiating the Deal.How to Bargain with Confidence.Key Concepts: How to get what you want without fighting.Chapter 14 Career Lancing.All—Ways—Ready.Key Concepts: What’s next?Bonuses.About the Authors.Index.Free Job Search Resources.