Guerrilla Marketing for a Bulletproof Career

Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

• PART I: GET COMBAT READYChapter 1: Your Chaotic Career Map: Stop Being Attached to the Concept of a JobChapter 2: The Eleven Guerrilla Mindsets for Career SuccessChapter 3: Character and Values Matter More than EverChapter 4: A Dream Worth Fighting ForChapter 5: Spike in These Two Areas and Never Worry AgainChapter 6: Create Your One-Page Career PlanChapter 7: Why Strengths Are Not Enough--What if You Have Distracting, Annoying, or Disturbing Behaviors and Don’t Even Know It?Chapter 8: Eliminate the Biggest Reason You Won't SucceedChapter 9: Cash Is a Career Competitive AdvantageChapter 10: The Three Steps to Get into the Opportunity FlowPART II: THIRTEEN PERSPECTIVES TO CONTROL THE CAREER BATTLEFIELDChapter 11: Why These Perspectives Are Crucial for Career SuccessChapter 12: Lemming and Bubble Radar--Which Apparent Opportunities Will End Soon, and Badly for Those Who Come Late?Chapter 13: Market Researcher--Matching Your Talents and Passions to DemandChapter 14: Investor--Is This Opportunity Solid?Chapter 15: Risk Manager/Oil Driller--How Can I Maximize Upside and Minimize Downside?Chapter 16: Chess Master--What’s My Best Next Move?Chapter 17: Negotiator/Deal Maker--How Can I Gain an Edge?Chapter 18: Talent Scout--Who Can Help Me Win?Chapter 19: Business Developer--How Can I Build a Long-Term Relationship Based on Trust and Value?Chapter 20: Politician--How Do I Gain More Power?Chapter 21: Influencer--What’s In It for Them That Gets Me What I Want, Too?Chapter 22: Leverage Builder--How Can I Achieve More with Less Effort?Chapter 23: Improvisational Actor--How Can I Use Creativity, Resourcefulness, and Agility to Get What I Want?Chapter 24: Drill Sergeant--How Do I Give Myself a Kick in the Pants When Required?PART III: THE AGILE CAREER GUERRILLAChapter 25: How to Be an Agile Career GuerrillaChapter 26: When to Make a Change and When Not ToChapter 27: Why Business Owners Need to Have Career Backup Plans, TooChapter 28: Three Rules for Making a Smooth TransitionChapter 29: The Flip-the-Switch Business I--Online Guru/PublisherChapter 30: The Flip-the-Switch Business II--Consultant/FreelancerChapter 31: The Flip-the-Switch Business III--Firm BuilderChapter 32: The Flip-the-Switch Business IV--The LFC/LBE BusinessChapter 33: The Anti Flip-the-Switch Business--The Long, Patient Way to a Bulletproof CareerChapter 34: The Agile Interim Executive or ManagerChapter 35: Go Global!Chapter 36: Finesse a Change in Industry, Function, or Company CultureChapter 37: Become Dean of Your Private Career University and Use Back-to-School Trump CardChapter 38: Recharge and Reinvent Yourself with a SabbaticalChapter 39: Advanced Career Agility: Form an Acquisition or Startup TeamChapter 40: What About Just Getting a New Job in the Same Field?PART IV: COMMON COMBAT SITUATIONSChapter 41: Seven Steps to Success During Your First Ninety Days in a New RoleChapter 42: Eleven Career Success Principles for Students and New GraduatesChapter 43: Opportunities for the Stay-at-Home Mom or DadChapter 44: Going Back to Work After a Long AbsenceChapter 45: Unfriendly Fire and Ambushes: Saboteurs, Snipers, Jerks, Peter Principle Case Studies, Nepotism, and Difficult BossesChapter 45: Discrimination, Harassment, Fraud, Price Fixing, Insider Trading, Kickbacks, and Other Illegal BehaviorsChapter 46: What to Do After a Major Failure

"Congrats to my dear friend and devoted entrepreneur Andrew Neitlich on his new book "Guerrilla Marketing for a Bulletproof Career". This is a brilliant career success book by a brilliant writer and educator who embodies Integrity. The same practices he preaches in his works he practices in his life. I'm honored to call him my friend and colleague."Leonard Marshall, NFL Hall of Fame, two-time Superbowl Champion, Entrepreneur"Guerrilla Marketing for a Bulletproof Career" arms you with the tools required to make powerful decisions and realize an extraordinary life. A person ready to take charge of their life will love this book."Kristina Mercier, CPC, CEC, CCC; Life and Career Designer