In learning the fundamentals of business administration, the challenge is less about the details and more about the conceptual ability to understand connections and recognize core management issues. The authors of this proven textbook have maintained this basic philosophy in the structure and content of the 19^th edition. Substantive revisions specifically include updates in the area of IFRS.

In learning the fundamentals of business administration, the challenge is less about the details and more about the conceptual ability to understand connections and recognize core management issues. The authors of this proven textbook have maintained this basic philosophy in the structure and content of the 19^th edition. Substantive revisions specifically include updates in the area of IFRS.

In learning the fundamentals of business administration, the challenge is less about the details and more about the conceptual ability to understand connections and recognize core management issues. The authors of this proven textbook have maintained this basic philosophy in the structure and content of the 19^th edition. Substantive revisions specifically include updates in the area of IFRS.