Growth Champions

Tim Jones is a recognised expert in innovation and future growth. He is currently Programme Director of the Future Agenda project ?] the world's first global open foresight programme and founder of Innovaro, the leading innovation strategy and insight firm. Tim has advised companies like BBC, BP, BT, Experian, GM, Johnson & Johnson, KPN, Marks & Spencer, Mars, O2, Shell and Zurich Financial as well as several government bodies across Europe and Asia.Dr Palie Smart is a Senior Lecturer in Strategic Innovation Management and was the Deputy Director of the Innovation Leadership Centre at Cranfield business school.

• About The Growth Agenda iv About the Contributors vIntroduction 1Part I – The Growth Agenda: The Changing Dynamics of Innovation 131 – Why Growth? The Economist’s Perspective 162 – Alternative Strategic Approaches to Growth 243 – Drivers of Change 374 – New Approaches to Growth 49Part II – The Growth Champions 575 – Nestlé and PepsiCo – Changing food and drink for the better 616 – Audi and Samsung Electronics – Design as the growth driver 817 – Reckitt Benckiser and Procter & Gamble – Making the most of insight 1018 – Starwood Hotels and Inditex – Delivering a unique customer experience 1219 – Amazon and Google – Expertly using data to get ever closerto customers 14310 – Narayana Hrudayalaya and Novo Nordisk – Reinventing healthcare 16311 – Rolls-Royce and ARM – Technology partnerships for growth 18312 – BASF and Shell – Growth in a resource-constrained world 20113 – Tata and Bharti – Leapfrogging from India 22114 – LEGO and Apple – Bringing magic to the everyday 241Part III – The Growth Challenge: Lessons for the Future 26515 – Key Characteristics 26716 – Further Common Traits 28117 – Future Challenges 28718 – The Growth Agenda – The Essential Implications 298Resources and References 302Appendix – Key Data for the Growth Champions 313Contributor Credits 332Index 333

"A concise and intriguing look at companies that have flourished during difficult economic times."(HR, April 2012) "Looking at the most successful growth companies of the last decade, the Growth Agenda team draws on extensive analysis, of what delivers sustained growth." (askGrapevine HR, May 2012)