Del 2 - International Research in the Business Disciplines
Growing Complexity of the Global Marketplace
Inbunden, Engelska, 1996
1 989 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This volume continues this series of international business issues with an exploration of the development and growing complexity of the global marketplace. One section should be of particular interest to those involved in European business. Entitled "Enlarging the European Perspective", it deals with marketing strategy in post-Cold War Eastern Europe and European integration and banking in Greece. The international theme is further developed with chapters on Mexico, the US and Japan.
Produktinformation
- Utgivningsdatum1996-05-14
- Mått150 x 230 x 16 mm
- Vikt542 g
- FormatInbunden
- SpråkEngelska
- SerieInternational Research in the Business Disciplines
- Antal sidor256
- FörlagEmerald Publishing Limited
- ISBN9781559386227