Grow Globally

MONA PEARL, MA, is a global business development expert as well as founder and COO of Beyond A Strategy, Inc., a company providing expertise to plan and implement cost effective and sustainable global growth that improves a company's bottom line and helps realize seamless international operations. Clients include Deutsche Telekom, Michelin, American Airlines, Philip Morris, and Bacardi. Ms. Pearl regularly publishes columns on global competitiveness in industry magazines, including Manufacturing Today and Management Today.

• Foreword. Preface.Acknowledgments.Introduction: Growing Globally -- What You Need To Know To Get In the Game.Chapter 1: Embarking on Your Global Adventure: Navigating Beyond the Borders of Your Organization and Your Home Country.Chapter 2: The Search for the Right Talent: A Driving Force When Going Global.Chapter 3: Improving Your Market Readiness through Effective Planning, Action and Commitment.Chapter 4: Gaining a Competitive Advantage: A Little Difference Makes All the Difference.Chapter 5: Sound International Negotiations: Unlocking the Secrets of Success across Borders.Chapter 6: Corporate Partnerships: A Match Made in Heaven… or Hell?Chapter 7: Corporate Business Models: Growing Your Business from Within.Chapter 8: Focusing on Success.Chapter 9: Looking into the Future: New Players, New Rules, New Game.Chapter 10: Growth and Discovery.Notes.References.About the Author.Index.