Green Products

João Neiva de Figueiredo is Assistant Professor in the Department of Management at Saint Joseph’s University’s Haub School of Business and Senior Fellow at the University of Pennsylvania’s Wharton School. With over 20 years experience in international business, Dr. Neiva was a consultant at McKinsey & Company, a Vice President at Goldman Sachs, and a partner at JPMorgan Partners. His research and teaching focus on the role and effects of sustainability practices in the areas of strategy and international management. Dr. Neiva holds Electrical and Systems Engineering degrees from Rio de Janeiro’s PUC, an MBA with high distinction (Baker Scholar) from the Harvard Business School, and a Ph.D. in Business Economics from Harvard University.Mauro F. Guillén is the Director of the University of Pennsylvania’s Joseph H. Lauder Institute of Management and International Studies, and Dr. Felix Zandman Professor of International Management at the Wharton School. He has written extensively about multinational firms, economic development, and the diffusion of innovations. He received his PhD in Sociology from Yale and a doctorate in Political Economy from the University of Oviedo in his native Spain. He serves on the World Economic Forum’s Global Agenda Council on Emerging Market Multinationals.

• Mapping the Universe of Green Products. The Need for Sustainable Energy Systems. The Transition from Oil Dependency to Sustainability in Denmark. The Revival of Battery-Powered Electric Vehicles in Japan. Sustainable Urban Mass Transport. The Promise of Sugarcane Ethanol as a Cleaner Combustion Engine Fuel. The Challenge of Sustainable Tourism. Conclusion: Green Product Innovation and Adoption. Bibliography. Appendices: The Green Products Universe. Essential Readings on Green Products.

... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth. This book should help managers think creatively not only about the energy footprint of their products and operations, but also about the sustainability and future of their business models.—Michael A. Cusumano, author of Staying Power (2010) and SMR Distinguished Professor, MIT Sloan School of Management and Engineering Systems DivisionThis is an inspiring book because it provides concise syntheses of the state of the art in important green products. The source of the case studies, MBA students’ research, suggests a heartwarming shift in the attention to this topic by future leaders. It should be on the shelf of every manager and educator, as resource and inspiration.—Andrew A. King, Professor, Tuck School of Business, and Co-Founder, Alliance for Research on Corporate SustainabilityThis book is an excellent starting point in the analysis of production possibilities compatible with the requirements of sustainability and environmental friendliness. The analysis sector by sector makes it an essential reference for any approach to a topic that will surely dominate the business and academic agendas in the coming years.—Emilio Ontiveros, Chairman of AFI and Board Member of Iberdrola Renovables