JINGFANG LIU is an Associate Professor at the School of Journalism at Fudan University in Shanghai, China, as well as a Harvard-Yenching Visiting Scholar from 2019 to 2020.PHAEDRA C. PEZZULLO is an Associate Professor at University of Colorado Boulder. She authored the award winning Toxic Tourism: Rhetorics of Pollution, Travel, and Environmental Justice.

• Contents Acknowledgments Introduction-Phaedra C. Pezzullo Part one. On Care Selling the “Wild” in China: Ancient Values, Consumer Desires, and the Quyeba Advertising Campaign-Xinghua Li From “Charmed” to “Concerned”: Analyzing Environmental Orientations of Wildlife Tourists through Chinese and English TripAdvisor Reviews-Janice Hua Xu From Green Peacock to Blue Sky: How ENGOs Foster Care through New Media in Recent China-Jingfang Liu and Jian Lu Part Two. On Crisis Comparing Chinese and American Public Opinion about Climate Change-Binbin Wang and Qinnan (Sharon) Zhou Examining Failed Protests on Wild Public Networks: The Case of Dalian’s Anti-PX Protests-Elizabeth Brunner The STEMing of Cinematic China: An Ecocritical Analysis of Resource Politics in Chinese and American Coproductions-Pietari Kääpä Part Three. On Futurity Material Cultural Diplomacies of the Anthropocene: An Analysis of the Belt and Road Initiative between China and Oceania-Junyi Lv and G. Thomas Goodnight Urban Planning as Protest and Public Engagement: Reimagining Mong Kok as an Eco-City-Andrew Gilmore Conclusion-Jingfang Liu Postscript: Environmental Communication between Conflict and Performance-Guobin Yang About the Authors Index

“A must-read for those interested in environmental issues in the globalized China. This collection eloquently weaves influential forces from various sectors to examine how the environment is engaged from the Chinese cultural lens. A groundbreaking resource for researchers and practitioners working in the field of environmental communication.”—HSIN-I CHENG, Associate Professor, Department of Communication, Santa Clara University