Green Behavior and Corporate Social Responsibility in Asia

Inbunden, Engelska, 2019

1 219 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at an earlier stage in embracing this global change. Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that reflect the reaction, response, managerial problems and success of seven Asian countries – India, Malaysia, Turkey, Brunei, Iran, Pakistan and Sri Lanka – in adopting green concepts. These concepts include: green organizations; eco-tourism; food loss and waste; recycling-reuse; waste management practice; green space; the plastic-bag free campaign; care for animals; and, corporate social responsibility. The cases outlined in this book illustrate how numerous companies and organizations operating in Asian countries incorporate green marketing and green management related concepts and issues into their strategy. It will appeal to researchers and practitioners, working in the fields of consumer behavior, human resource management, organizational behavior and sustainability.

Produktinformation

Utgivningsdatum2019-05-30
Mått152 x 229 x 15 mm
Vikt393 g
FormatInbunden
SpråkEngelska
Antal sidor216
FörlagEmerald Publishing Limited
ISBN9781787566842

Tillhör följande kategorier

Affärsetik inom Ekonomi och Ledarskap
Organisationsteori inom Ekonomi och Ledarskap
Entreprenörskap inom Ekonomi och Ledarskap

Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM, Malaysia. She is an editorial board member for 'Emerald Emerging Markets Case Studies', 'Case Studies in Business and Management', 'Management Decision' and 'Journal of Economic and Administrative Science'.Dr. Jihad Mohammad is a Senior Lecturer at Azman Hashim International Business School, UTM, Malaysia. He has published several cases in 'Emerald Emerging Market Case Studies' and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management.

SECTION 1 - GREEN BEHAVIOR Chapter 1: Stakeholders' Expectations toward Green Environment: 'Malaysia Go Green' through MYSaveFood Initiatives; AinuHusna M. Suhaimi, AniadilaKamaruddin, NikRozana Nik Mohd Masdek, RozhanAbu DardakChapter 2: The British Council Lahore’s Green and LEED Certified Library Building; Zehra WaheedChapter 3: Geetanjali Woollens Pvt Ltd India: In the Pursuit of Sustenance for the Sustainability; Harleen Sahni, Nupur Chopra Chapter 4: WWF-Turkey's Green Office Initiatives; Ayşen Coşkun, Nuray Akar Chapter 5: Sumbiling Eco Village: Promoting the Ecotourism in the Temburong District; Dk Siti Rozaidah Pg Hj Idris, Muhammad Syazwan Gadong, Izwan Redzuan Morni, Ak Mohd Fakhrul Syafiq Pg Wahab Chapter 6: Implementing the Concept of Green Space: The Case of Hirdaramani Mihila CKT Apparel Factory in Agalawatte, Sri Lanka; P.W.S. Fernando, GPTS Hemakumara, Piyadasa Hewage, G.R.A. Sampath Chapter 7: Green Human Resource Management Practices among ISO14001- Certified Malaysian Manufacturing Firms; Noor Ullah Khan, Roselina Ahmad Saufi, Amran Md. RasliChapter 8: Turkey's Antalya International Airport: Obtaining Green Organization Certification; Ayşen Coşkun, Nuray AkarChapter 9: Babylon Vertical Farms: Towards Sustainable Green Organization; Adriana Mohd. Rizal, Renne Pramila Punadi, Zarina Binti Sanayan, Abdul Salam, Maizaitulaidawati Binti Md Husin, Suzilawati Bt. Kamarudin, Musli Sahimi Chapter 10: Waste Management for The Better Environment: A Case of Municipality in Iran; Homa Khorasani EsmaeiliChapter 11: 'No Plastic Bag' Campaign of Malaysia; Bashammakh Saleh Omar, Farzana Quoquab, Jihad MohammadSECTION 2 - CORPORATE SOCIAL RESPONSIBILITY & PHILANTHROPYChapter 12: Initiatives in A Limbo: Finding A Common Ground for Corporate Social Responsibility, Social Innovation and Social Entrepreneurship; Cordelia MasonChapter 13: BruTEL's 'Going Paperless' Initiative; Dk Siti Rozaidah Pg Hj Idris, Haji Kamarul Ridzuan Hj IsmailChapter 14: You Only Live Once: A CSR Initiative by Azman Hashim IBS Students; Rohaida Basiruddin, Nor Aiza Mohd Zamil, Haliyana Khalid, Siti Zaleha Abdul Rasid, Shathees A/L BaskaranChapter 15: Society for Community Outreach and Training (SCOT)'s Green Xchange Project; Siti Fatimahwati Musa, Dk Siti Rozaidah Pg Hj IdrisChapter 16: Care for The Animals: Isn't It Our Responsibility Too?; Farzana Quoquab, Jihad Mohammad

This book brings together 16 chapters by business and other specialists from Asia, who offer case studies that examine various aspects of green behavior and corporate social responsibility in Malaysia, Brunei, Turkey, Pakistan, India, Sri Lanka, and Iran, including green organization, green human resources, ecotourism, waste management, plastic-bag free campaigns, green offices, and corporate philanthropy.