MICHAEL BURCHELL, Ed.D., is a corporate vice president with the Great Place to Work® Institute and a partner in the Institute’s UAE affiliate. A sought-after speaker at conferences around the world, he has worked with senior leaders in positioning the workplace as a competitive business advantage. JENNIFER ROBIN, Ph.D., is a research fellow at the Great Place to Work® Institute. A former consultant with the Institute, she currently teaches in undergraduate, master’s, and professional programs at Bradley University. The Great Place to Work® Institute is a global research and consulting firm with forty affiliates around the world. The Institute produces the FORTUNE 100 Best Companies to Work For® Annual List and the Best Small & Medium Companies to Work For in America lists, in addition to thirty-eight best companies lists internationally. To learn more about the book, please visit www.thegreatworkplaceonline.com and www.greatplacetowork.com

• Foreword xiby Robert LeveringPreface xv1 Introduction: The Value of Creating Great Workplaces 1SAS: Taking Care of Their Greatest Asset2 Credibility: “I Believe in My Leaders” 27PricewaterhouseCoopers LLP: Inspiring ExcellenceGoogle: Finding the Googlers in a Very Large Haystack3 Respect: “I am a Valued Member of this Organization” 61General Mills: Developing Great ManagersSC Johnson: A Family Company4 Fairness: “Everyone Plays by the Same Rules” 97Scripps Health: All for One and One for All5 Pride: “I Contribute to Something Really Meaningful” 127Wegmans Food Markets: Proud of Their Contributions to CommunitiesW. L. Gore & Associates: An Innovative Culture and a Culture for Innovation6 Camaraderie: “The People Here Are Great!” 155Camden Property Trust: Building a Fun Community for Employees and ResidentsMicrosoft: Geniuses Welcome7 Global Perspectives: Great Workplaces around the World 1838 Taking Action: Creating Your Great Workplace 203References and Resources 223Acknowledgments 225About the Authors 229Index 231

"... a truly inspirational business book — accessible, easy on the jargon and full of creativity... packed full of great case studies." (Talent Engagement Review, March 2011) "Written in an informative, straightforward way... puts engagement and the culture of camaraderie into context for large and small organizations." (HR Magazine, June 2011)

MICHAEL BURCHELL, Ed.D., is a corporate vice president with the Great Place to Work® Institute and a partner in the Institute’s UAE affiliate. A sought-after speaker at conferences around the world, he has worked with senior leaders in positioning the workplace as a competitive business advantage. JENNIFER ROBIN, Ph.D., is a research fellow at the Great Place to Work® Institute. A former consultant with the Institute, she currently teaches in undergraduate, master’s, and professional programs at Bradley University. The Great Place to Work® Institute is a global research and consulting firm with forty affiliates around the world. The Institute produces the FORTUNE 100 Best Companies to Work For® Annual List and the Best Small & Medium Companies to Work For in America lists, in addition to thirty-eight best companies lists internationally. To learn more about the book, please visit www.thegreatworkplaceonline.com and www.greatplacetowork.com

• Foreword xiby Robert LeveringPreface xv1 Introduction: The Value of Creating Great Workplaces 1SAS: Taking Care of Their Greatest Asset2 Credibility: “I Believe in My Leaders” 27PricewaterhouseCoopers LLP: Inspiring ExcellenceGoogle: Finding the Googlers in a Very Large Haystack3 Respect: “I am a Valued Member of this Organization” 61General Mills: Developing Great ManagersSC Johnson: A Family Company4 Fairness: “Everyone Plays by the Same Rules” 97Scripps Health: All for One and One for All5 Pride: “I Contribute to Something Really Meaningful” 127Wegmans Food Markets: Proud of Their Contributions to CommunitiesW. L. Gore & Associates: An Innovative Culture and a Culture for Innovation6 Camaraderie: “The People Here Are Great!” 155Camden Property Trust: Building a Fun Community for Employees and ResidentsMicrosoft: Geniuses Welcome7 Global Perspectives: Great Workplaces around the World 1838 Taking Action: Creating Your Great Workplace 203References and Resources 223Acknowledgments 225About the Authors 229Index 231

"... a truly inspirational business book — accessible, easy on the jargon and full of creativity... packed full of great case studies." (Talent Engagement Review, March 2011) "Written in an informative, straightforward way... puts engagement and the culture of camaraderie into context for large and small organizations." (HR Magazine, June 2011)

MICHAEL BURCHELL, Ed.D., is a corporate vice president with the Great Place to Work® Institute and a partner in the Institute’s UAE affiliate. A sought-after speaker at conferences around the world, he has worked with senior leaders in positioning the workplace as a competitive business advantage. JENNIFER ROBIN, Ph.D., is a research fellow at the Great Place to Work® Institute. A former consultant with the Institute, she currently teaches in undergraduate, master’s, and professional programs at Bradley University. The Great Place to Work® Institute is a global research and consulting firm with forty affiliates around the world. The Institute produces the FORTUNE 100 Best Companies to Work For® Annual List and the Best Small & Medium Companies to Work For in America lists, in addition to thirty-eight best companies lists internationally. To learn more about the book, please visit www.thegreatworkplaceonline.com and www.greatplacetowork.com

• Foreword xiby Robert LeveringPreface xv1 Introduction: The Value of Creating Great Workplaces 1SAS: Taking Care of Their Greatest Asset2 Credibility: “I Believe in My Leaders” 27PricewaterhouseCoopers LLP: Inspiring ExcellenceGoogle: Finding the Googlers in a Very Large Haystack3 Respect: “I am a Valued Member of this Organization” 61General Mills: Developing Great ManagersSC Johnson: A Family Company4 Fairness: “Everyone Plays by the Same Rules” 97Scripps Health: All for One and One for All5 Pride: “I Contribute to Something Really Meaningful” 127Wegmans Food Markets: Proud of Their Contributions to CommunitiesW. L. Gore & Associates: An Innovative Culture and a Culture for Innovation6 Camaraderie: “The People Here Are Great!” 155Camden Property Trust: Building a Fun Community for Employees and ResidentsMicrosoft: Geniuses Welcome7 Global Perspectives: Great Workplaces around the World 1838 Taking Action: Creating Your Great Workplace 203References and Resources 223Acknowledgments 225About the Authors 229Index 231

"... a truly inspirational business book — accessible, easy on the jargon and full of creativity... packed full of great case studies." (Talent Engagement Review, March 2011) "Written in an informative, straightforward way... puts engagement and the culture of camaraderie into context for large and small organizations." (HR Magazine, June 2011)