Graphic Design Theory

Häftad, Engelska, 2012

419 kr

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This textbook combines an analysis of historical thinking about design with contemporary critical theory. Throughout, explanations are linked to visual concepts, so the book is useful for studio instruction as well as freestanding lecture courses on history or theory. Promoting rigorous thinking as well as practical and technical proficiency, it encourages students to critique the professional design work they encounter, as well as their own studio practice. New thinking about graphic design, uniting a historical perspective with an essential critical background, is made accessible to students—this thinking would otherwise be available only in diverse and unsuitable readings.

Produktinformation

Utgivningsdatum2012-09-17
Mått210 x 270 x 20 mm
Vikt1 050 g
FormatHäftad
SpråkEngelska
SerieGraphic Design in Context
Antal sidor256
FörlagThames & Hudson Ltd
ISBN9780500290491

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Grafisk design inom Kultur

Meredith Davis is Professor of Graphic Design and Director of Graduate Programs in Graphic Design at North Carolina State University, where she has taught since 1989. For ten years she was Chair of the Department of Graphic Design. She is a former director of the American Institute of Graphic Arts, the Graphic Design Education Association, and the American Center for Design. Through her research, teaching, and role as an adviser on college curricula, Davis has helped shape design education across the United States.

Part 1: Laying the Groundwork: 1 Communication Models: Representing Thought and Action • 2 The Nature of Representation: What and How Things Mean • 3 The Dimensions of Context • Part 2: Theory from 1900 to the Present: • 4 The Language of the Visual World • 5 Modernism: The Utopian Vision • 6 Post-Modernism: Reading the World as Texts • 7 A New Paradigm: Designing Experiences, Not Objects