Gramsci and Media Literacy

Critically Thinking about TV and the Movies

Häftad, Engelska, 2023

AvErika Engstrom,Ralph Beliveau

559 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)

Inbunden

1 379 kr

Skickas inom 10-15 vardagar

Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.

Produktinformation

Utgivningsdatum2023-02-17
Mått151 x 230 x 11 mm
Vikt231 g
FormatHäftad
SpråkEngelska
Antal sidor148
FörlagBloomsbury Publishing Plc
ISBN9781793619877

Tillhör följande kategorier

Medievetenskap inom Samhälle och politik
Kulturvetenskap inom Samhälle och politik

In their important new book, scholars and professors Erika Engstrom and Ralph Beliveau provide a crucial wake-up call along with a thoughtfully devised action plan for recognizing and combating ideologically manipulative media power. Through well-developed clear arguments and convincing evidence (underscored by dynamic prose), they wed Antonio Gramsci’s ideas about hegemony and social justice to an approach to media literacy education firmly grounded in critical activism. The authors’ in-depth, exemplary close analysis of hegemonic masculinity in the all-time highest grossing film (as of July 2019)—Marvel/Disney’s Avengers: Endgame—is a brilliant and inspiring penultimate chapter.