Google This!

Terry Ballard is the author of two previous books and more than 70 articles in the field of library science, and is the winner of two national writing awards. Since earning his MLS in 1989 from the University of Arizona, he has worked as an academic systems librarian in New York and Connecticut. He is currently adjunct Special Projects Librarian at the College of New Rochelle in Westchester County, New York. He has presented at conferences such as Computers in Libraries, The Third International Conference on the Book in Oxford, and the American Library Association. He is also the author of Google this: Putting Google and other social media sites to work for your library (Chandos, 2012.)

• DedicationList of figuresAcknowledgementsForewordPrefaceAbout the authorChapter 1: What does the Internet have to do with my library?Abstract:A personal journeyA brief history of the InternetThe World Wide WebLibrarians and the InternetA brief history of GoogleAn uneasy relationshipConclusionChapter 2: Google Custom SearchAbstract:A new summer projectHow it worksOther libraries using Custom SearchLooking to the futureConclusionChapter 3: Facebook and TwitterAbstract:IntroductionConclusionChapter 4: Flickr: if it’s good enough for the Library of Congress it’s good enough for your libraryAbstract:A history of FlickrCase study: Library of CongressCase study: the Lester Public Library in Two Rivers, WisconsinHow to use FlickrLibraries making exemplary use of FlickrConclusionChapter 5: iGoogle and other useful productsAbstract:Google GroupsGoogle MailGoogle AnalyticsiGoogleGoogle DocumentsGoogle VoiceStatCounterSkypeGIMP (GNU Image Manipulation Program)IMDB (Internet Movie Database)LibraryThingKaywaQRcodeConclusionChapter 6: YouTube: much more than videos of cats playing pianoAbstract:history of YouTubeA visit to YouTube headquartersHow to add a video to YouTubeAdding your own captionsOther exemplary sitesCase study: citizen journalism – Queens Library budget cutsYouTube as a source for medical informationConclusionChapter 7: Google Scholar – just walked down the aisle with WorldCatAbstract:A history of Google ScholarCase study: Google Scholar in an academic settingAt the GoogleplexConclusionChapter 8: Blogger: get your message out where the patrons areAbstract:A history of BloggerA history of WordPressA visit with the blog team at GoogleAdding soundCase study: a blog success storyConclusionChapter 9: Google Maps and Google EarthAbstract:IntroductionGeotagging the online collections’ locationsGoogle MapsAt Google’s New York headquartersConclusionChapter 10: Electronic booksAbstract:GenesisA university digitization projectGoogle BooksA visit to the GoogleplexThe Internet ArchiveThe e-book revolutionConclusionChapter 11: Discovery platformsAbstract:IntroductionA new offeringSocial taggingConclusionChapter 12: Mobile applications for librariesAbstract:The mobile universeCase study: the Mendik Library of New York Law SchoolLibrary AnywhereBiblioCommonsThe mobile marketConclusionChapter 13: Where is this all going?Abstract:Introduction – the information shiftThe end of spinMarshall KeysWhat can go wrong?The case of MySpace.comThe look of a digital libraryThe next generation of librariansConclusionBibliographyIndex

"At last, a book that helps to understand and apply the tools that the techno-savvy are using…This book is your next step in continuing your education and retooling to prepare for the ensuing and unabating information tsunami." --Loriene Roy, ALA President, 2007-2008"His sense of adventure, his clarity of thought and expression, and most of all his Chandos Information Professional Series delight in discovering creative solutions to the enduring problems of order and access make Google This! something rare, a useful manual that is also a pleasure to read. This era is made for adventurous librarians, who gather resources from far and wide, take them for test runs, calibrate their accuracy and reliability, and then hand the keys to the rest of us. Lucky us!, Marilyn Johnson, author of This Book is Overdue!: How Librarians and Cyberlibrarians Can Save Us All.Ballard has an easy, relaxed style that radiates an enthusiasm for his subject. His writing is conversational but pointed and purposeful at the same time. …a very useful and insightful study of the ways in which social media can be used by enterprising libraries. This work is highly recommended." --Online Information Review