Golden Holocaust

Robert N. Proctor is Professor of the History of Science at Stanford University and author of Cancer Wars, Racial Hygiene, and The Nazi War on Cancer He is also a Fellow of the American Academy of Arts and Sciences.

• List of IllustrationsPrologueIntroduction: Who Knew What and When?PART ONE. The Triumph of the Cigarette1. The Flue-Curing Revolution2. Matches and Mechanization3. War Likes Tobacco, Tobacco Likes War4. Taxation:The Second Addiction5. Marketing Genius Unleashed6. Sponsoring Sports to Sell Smoke7. Parties, the Arts, and Extreme Expeditions8. Clouding the Web: Tobacco 2.0PART TWO. Discovering the Cancer Hazard9. Early Experimental Carcinogenesis10. Roffo’s Foray and the Nazi Response11. “Sold American”: Tobacco-Friendly Research at the Medical College of Virginia12. A Most Feared Document: Claude E. Teague’s 1953 “Survey of Cancer Research”13. “Silent Collaborators”: Clandestine Cancer Research Financed by Tobacco via the Damon Runyon Fund14. Ecusta’s Experiments15. Consensus, Hubris, and DuplicityPART THREE. Conspiracy on a Grand Scale16. The Council for tobacco Research: Distraction Research, Decoy Research, Filibuster Research17. Agnotology in Action18. Measuring Ignorance: The Impact of Industry Disinformation on Popular Knowledge of Tobacco Hazards19. Filter Flimflam20. The Grand Fraud of Ventilation21. Crack Nicotine: Freebasing to Augment a Cigarette’s “Kick”22. The “Light Cigarette” Scam23. Penetrating the Universities24. Historians Join the ConspiracyPART FOUR. Radiant Filth and Redemption25. What’s Actually in your Cigarette?26. Radioactivity in Cigarette Smoke: “Three Mile Marlboro” and the Sleeping Giant27. The Odd Business of Butts—and the Global Warming Wild Card28. “Safer” Cigarettes?29. Globalizing Death30. What Must Be DoneNotesSelected BibliographyLexicon of Tobacco Industry JargonTimeline of Global Tobacco Mergers and AcquisitionsTimeline of Tobacco Industry Diversification into Candy, Food, Alcohol, and Other ProductsAcknowledgmentsIndex

"Draws on previously confidential industry documents and Proctor's own experience as the first historian to testify in court about [industry] lies. What lies? How deep into the pleural linings did they go? All the way." Harper's Magazine "Lays out in head-shaking detail how a handful of companies painstakingly designed, produced, and mass-marketed the most lethal product on the planet." Mother Jones "[A] monumental and sobering indictment." Nature "Proctor documents a breadth and depth of the industry's duplicitous actions that is astounding." Science (AAAS) "A nearly 800-page book that begins as the Bible of the twentieth-century cigarette industry only to end as its millennial counterblaste." -- Joshua Cohen Harper's "Proctor challenges his readers to conceptualize a much happier and healthier world in which the manufacture and sale of cigarettes is prohibited." The Huffington Post "A landmark study in medicine and the history of science, and of an industry [Proctor] describes as 'evil.'" Toronto Globe & Mail "Proctor's extensive use of previously secret tobacco industry documents makes his case convincing, even compelling." -- Katherine E. Kenny Sociology/Science Studies, University of California San Diego Global Public Health "An invaluable reference for historians interested in the tobacco industry, health and medicine, or marketing in the twentieth century." -- Karen Miller Russell, University of Georgia Jrnl Of American History "A comprehensive and devastating account of tobacco industry perfidy in promoting the sale of its deadly cigarettes." -- Barron H. Lerner, New York University School of Medicine Bulletin Of The History Of Medicine "A historian's testimony on his own terms... Entertaining and hard-hitting." -- Carol Benedict, Georgetown University American Historical Review "Engaging, inexhaustible with information, and driven." Chronicle Of Higher Education "A passionate work and not for the faint of heart." American Journal Of Epidemiology "Proctor's book will be of great interest ... it debunks fraudulent industry claims past and present, provides credible arguments for banning cigarettes, and delineates steps to take before abolition is politically possible... For historians, Proctor's book particularly calls for serious conversation about ethics and best practices in our era of decreased public support of universities and rising dependence on corporate donors." -- Nan Enstad Journal of the History of Medicine