Gold Medal Strategies

JIM CRAIG, the celebrated goalie on the 1980 U.S. Olympic men's hockey team, stopped thirty-nine of forty-two Russian shots on goal, leading the U.S. to a 4-3 win against the heavily favored Soviets. Following his retirement from hockey, he pursued an award-winning sales and marketing career that included taking an operating unit with $300,000 in annual sales to $50 million. He is founder and President of Gold Medal Strategies, a Boston area based promotions and marketing firm. Learn more at www.goldmedalstrategies.com. DON YAEGER is a former Sports Illustrated editor and coauthor of four sports-related New York Times bestsellers. He is also a frequent motivational speaker on lessons he's learned from sports legends like Walter Payton and John Wooden. He is a frequent contributor to several nationally syndicated sports programs, including Fox News and ESPN. Learn more at www.donyaeger.com.

• Foreword Jon “Jack” Luther xiiiAcknowledgments xviiIntroduction xixChapter 1 Great Teams Think of Themselves as Winning Underdogs 1Chapter 2 Great Teams Have a Shared Dream 27Chapter 3 Great Teams Make Personal Sacrifices 53Chapter 4 Great Teams Hold Themselves and Others Accountable 75Chapter 5 Great Teams Are the Product of Picking the Right Players 97Chapter 6 Great Teams Have a Real or Invented Enemy 123Chapter 7 Great Teams Stay Young in Spirit and Outlook 145Chapter 8 Great Teams Manage Through Ego and Conflict 167Chapter 9 Victory—The One and Only End Game 193Index 209