Going for the Gold

How to Become a World-Class Academic Fundraiser

Häftad, Engelska, 2016

Av Jeffrey L. Buller, Dianne M. Reeves

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What do faculty members, academic administrators, or development officers need to know if they want to be successful fundraisers in higher education? Colleges and universities are such complex institutions that it is difficult for those who work in development to understand how the academic side of the institution operates and difficult for college professors and administrators to understand the technicalities and legal requirements that affect the development side of the institution. Going for the Gold demystifies these worlds for anyone interested in higher education fundraising and provides practical, field-tested tools that everyone involved in academic development will want in his or her toolkit.

Produktinformation

Utgivningsdatum2016-11-07
Mått151 x 229 x 13 mm
Vikt236 g
FormatHäftad
SpråkEngelska
Antal sidor154
FörlagBloomsbury Publishing Plc
ISBN9781475831566

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Jeffrey L. Buller is a senior partner in ATLAS: Academic Training, Leadership, and Assessment Services and the author of more than a dozen books on academic leadership, higher education, and fundraising.Dianne M. Reeves is a senior director of development at Florida Atlantic University and has earned numerous professional certifications in fundraising, most notably the Certified Fund Raising Executive, Chartered Advisory in Philanthropy, and Certified Governance Trainer distinctions.

Other books byDedicationIntroductionChapter 1: An Introduction to Academic FundraisingChapter 2: Ethical Issues in FundraisingChapter 3: Why One Size Does Not Fit AllChapter 4: The SPORT of Giving and the ACID TestChapter 5: Raising Awareness, Not Just MoneyChapter 6: Listening to and Telling StoriesAppendix A: Finding, Hiring, and Evaluating a Development OfficerAppendix B: AFP Code of Ethical Principles and Standards of Professional PracticeAppendix C: Donor Bill of RightsAppendix D: Training at Your InstitutionAbout the Authors

Going for the Gold is a valuable tool for those who are interested in furthering their fundraising skills and learning the basics of doing so. I believe this book would be very helpful to those in higher education who may not necessarily work in development. It’s a useful source for understanding the basics of the importance of cultivating relationships. Buller and Reeves effectively provide insight into the fundamentals of fundraising within higher education and demonstrate real-life situations that may occur, making it easy to fully grasp and understand their well thought- out ideas.