Del 10 - Advances in International Marketing

Globalization, the Multinational Firm, and Emerging Economies

Inbunden, Engelska, 2000

2 589 kr

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Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.

Produktinformation

Utgivningsdatum2000-12-20
Mått156 x 234 x 23 mm
Vikt752 g
SpråkEngelska
SerieAdvances in International Marketing
Antal sidor412
FörlagEmerald Publishing Limited
EAN9780762306695

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EDITORIAL BOARD.List of Contributors. Preface. Globalization, the multinational firm, and emerging economies. Emerging economies and the challenge of globalization. Foreign direct investment in the emerging markets of central and eastern Europe: Motives and marketing strategies. The restructuring role of outward foreign direct investment by Central European firms: The case of Slovenia. Marketing and economic development: Implications for emerging economies. Globalization and currency crises in emerging asian economies: Implications on economic reform and development. Managerial perceptions on performance determinants of multinational companies in an emerging economy. Marketing practices and performance of the turkish clothing industry firms exporting to the european union. Joint ventures in globalization: A perspective from turkey. On the determinants of export internalization: An empirical comparison between catalan and spanish (non-catalan) exporting firms. Differences and similarities between born globals and other types of exporters. The evolution of an internationalisation culture in the small firm: An australian perspective. Investing in emerging Asian markets: A study of prospects for and problems of doing business in Vietnam. The development of local marketing knowledge within joint ventures: An analysis of the performance of Belgian multinationals in China. Exporting firms, the learning organization and market orientation: A conceptual and empirical investigation of Dutch exporters. Emerging patterns of international business: Implications for public policy.