Globalization or Regionalization of the American and Asian Car Industry?

Inbunden, Engelska, 2003

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The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose.

Produktinformation

Utgivningsdatum2003-04-15
Mått152 x 229 x 19 mm
Vikt445 g
FormatInbunden
SpråkEngelska
Antal sidor243
Upplaga2003
FörlagPalgrave USA
ISBN9781403905826

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MICHEL FREYSSENET is Research Director at the National Centre of Scientific Research, Paris. He is Co-Founder and Co-Director of GERPISA International Network. - - KOICHI SHIMIZU is an Economist and Professor at Okayama University. He is a member of the Steering Committee of GERPISA. - - GIUSEPPE VOLPATO is Dean of the Faculty of Economics at the Ca' Foscari University, Venice where he is Professor of Management and Business Strategy.

Foreword; M.Freyssenet & Y.Lung Introduction: The Diversity of Internationalization Strategies and Trajectories Of the Automobile Sector Firms; M.Freyssenet, K.Shimizu & G.Volpato Internationalization of American & Asian Automobile Firms; B.Jetin The Twin Internationalization Strategies of US Car-makers: GM and Ford; G.Bordenave & Y.Lung Internationalization of American Car Service Companies and Change in Distribution; B.Jullien Maverick at the Age of Mega-merger? Toyota's Global Strategy; K.Shimizu Nissan: From a Precocious Export Policy to a Strategic Alliance; H.Kumon Honda, an Independent Global Car Company, Out of the 'Four Million Units Club'; K.Shimokawa The Chance for Periphery Market Players; M.Chung Conclusion; M.Freyssenet & Y.Lung