Globalization of Services

Yair Aharoni is Director of the College of Management, Tel Aviv, and author of Coalitions and Competition: The Globalization of Professional Business Services (Routledge, 1993).Lilach Nachum is Senior Research Fellow at ESRC Centre for Business Research, Cambridge University. She is author of The Origins of the International Competitiveness of Firms.

• 1. Introduction: setting up the scene Y. Aharoni Part I: The Globalization of Service Industries 2. Foreign direct investment in services: trends and patterns P. Mallampally and Z. Zimny 3. Developing regulatory disciplines in professional services: the role of the World Trade Organization D. Honeck Part II: Theory 4. FDI, the location advantages of countries and the competitiveness of TNCs: US FDI in professional service industries L. Nachum 5. History and contingency in international accounting firms D.J. Cooper, T. Rose, R. Greenwood and R. Hinnings 6. The role of reputation in global professional business services Y. Aharoni 7. The globalization of professional business service firms - fad or genuine source of competitive advantage? B. Lowendhal 8. Enforcement and appropriation of music: intellectual property rights in global markets D. Kretschmer, C. Baden-Fuller, G.M. Klimis and R. Wallis 9. International franchising: a network approach to FDI K. Fladmoe-Lindquist 10. Knowledge, creation and transfer in global service firms R. Grosse Part III: Case Studies 11. Global competition in industrial services: an analysis of aircraft maintenance, repair and overhaul services T.K. Seng and P. Enderwick 12. International alliances in service business: the case of airline industry H. Seristo 13. DHL Worldwide Express: providing just-in-time delivery services across customs borders in Central and Eastern Europe M Kostecki 14. Globalization of hotel services: an examination of ownership and alliance patterns in a maturing service sector F. Contractor and S.K. Kundu 15. The search for core competencies in a service multinational: a case study of the French hotel Novotel S. Segal Horn