Simon Moore is Associate Professor at the IDCC Dept, Bentley College, Waltham, Massachusetts, USA.Simon Moore specialises in international corporate communication, public affairs, issues management, risk communication and crisis preparedness. Michael Seymour is International Director for Crisis & Issues Management, London.An internationally experienced crisis manager and planner, Mike Seymour provides strategic and communications counsel to senior management teams as they face major issues and emergencies. Drawing upon his experience of leading multi-disciplined teams, he is a regular lecturer and media commentator in the crisis management and planning fields.

• Acknowledgements. Preface. Part 1: Shocks and The System 1. The Change 2. ‘Cobra Technology’ 3. The Future for Public Opinion – ‘An Imitation of Closeness’ 4. The Fragile Corporation Part 2: Organizing For Crisis 5. Descent into the Maelstrom 6. Learning Conversational Transparency 7. Devolution and Fission Conclusion Afterwords Bibliography Index

'It’s a must read for anyone who realises the critical importance and the power of corporate reputation and who understands how a mismanaged crisis can destroy that reputation.' - Martin Langford, MD, Kissmann Langford