Global Strategy

Häftad, Engelska, 2021

AvMike Peng,Mike (University of Texas at Dallas) Peng

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The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.

Produktinformation

Utgivningsdatum2021-01-01
Mått84 x 10 x 109 mm
Vikt1 070 g
FormatHäftad
SpråkEngelska
Antal sidor562
Upplaga5
FörlagCengage Learning
ISBN9780357512364

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Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). Currently, he is serving as President of AAOM. Dr. Peng holds a bachelor’s degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. With more than 180 articles and five books, he is one of the most prolific and influential scholars in global business. With over 69,000 Google citations and an H-index of 103, Dr. Peng is today's most cited and research-active international business textbook author. He is ranked #1 in global strategy, #3 in international business and #9 in strategic management in the world -- according to Google Scholar citations (as of September 1, 2025). His textbooks are worldwide market leaders that have been translated into Chinese, Portuguese and Spanish. Dr. Peng’s consulting clients include AstraZeneca, Berlitz, Canada Research Chair, MTR Hong Kong, Nationwide, Texas Instruments, UK Government Office for Science and The World Bank.

Global Literacy Pre-Course Assessment.PART I: FOUNDATIONS OF GLOBAL STRATEGY.Strategizing Around the Globe.Managing Industry Competition.Leveraging Resources and Capabilities.Emphasizing Institutions, Cultures, and Ethics.PART II: BUSINESS-LEVEL STRATEGIES.Growing and Internationalizing the Entrepreneurial Firm.Entering Foreign Markets.Making Strategic Alliances and Networks Work.Managing Competitive Dynamics. PART III: CORPORATE-LEVEL STRATEGIES.Diversifying and Managing Acquisitions Globally.Strategizing, Structuring, and Innovating Around the World.Governing the Corporation Around the World.Strategizing on Corporate Social Responsibility.Integrative Cases.Business Insights.Group Project.Global Literacy Post-Course Assessment.