Global Strategy

Häftad, Engelska, 2021

Av Mike Peng, Mike (University of Texas at Dallas) Peng

1 379 kr

Beställningsvara. Skickas inom 5-8 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)

Häftad

1 339 kr

Skickas inom 5-8 vardagar

The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.

Produktinformation

Utgivningsdatum2021-01-01
Mått213 x 25 x 276 mm
Vikt1 065 g
FormatHäftad
SpråkEngelska
Antal sidor562
Upplaga5
FörlagCengage Learning
ISBN9780357512364

Tillhör följande kategorier

Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). Dr Peng holds a bachelor’s degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. Truly global in scope, Dr Peng’s research has investigated firm strategies in Africa, Asia Pacific, Europe, and North and South America. With more than 160 published articles and five books, he is one of the most prolific and influential scholars in global business. Used in over 40 countries, his textbooks are worldwide market leaders that have been translated into Chinese, Portuguese, and Spanish. He is one of only 101 scholars in economics and business listed among Highly Cited Researchers (based on Web of Science citations) in 2020 and has been on this distinguished list every year since 2014. Dr Peng has served on the editorial boards of AMJ, AMP, AMR, GSJ, JIBS, JMS, JWB, and SMJ; and served one term as Editor-in-Chief of the APJM. In recognition of his contributions, APJM named its best paper award the Mike Peng Best Paper Award. He has guest-edited special issues for JIBS and JMS, co-chaired an AIB/JIBS Frontiers conference in San Diego (2006) and chaired the Richard Farmer Best Dissertation Award Committee for the Washington conference (2012). He served as program chair for the biennial conference in Bali, Indonesia (2019), and is currently Vice President of AAOM.

Global Literacy Pre-Course Assessment.PART I: FOUNDATIONS OF GLOBAL STRATEGY.Strategizing Around the Globe.Managing Industry Competition.Leveraging Resources and Capabilities.Emphasizing Institutions, Cultures, and Ethics.PART II: BUSINESS-LEVEL STRATEGIES.Growing and Internationalizing the Entrepreneurial Firm.Entering Foreign Markets.Making Strategic Alliances and Networks Work.Managing Competitive Dynamics. PART III: CORPORATE-LEVEL STRATEGIES.Diversifying and Managing Acquisitions Globally.Strategizing, Structuring, and Innovating Around the World.Governing the Corporation Around the World.Strategizing on Corporate Social Responsibility.Integrative Cases.Business Insights.Group Project.Global Literacy Post-Course Assessment.