Global South Creator Cultures

Global South Creator Cultures situates creator labour within the geographic specificities of nation-states and examines the working conditions of social media creators and the geographical challenges of their work, offering a four-part conceptual framework for studying creator cultures. Rather than placing creator cultures in the Global South against those in the Global North to produce a series of binaries, it puts them in dialogue by shedding light on the distinctive local factors shaping digital production cultures. Its eight chapters examine creator labour through approaches from media, communication, and cultural studies, as well as internet, platform, and creator studies. Rich with grounded subjective experiences of Global South creators, this collection is essential reading for students and academics of media, communication, and cultural studies, and appeals to anyone interested in understanding the complex relationship between nation-states, social media platforms, and creators.