"Linguist, anthropologist, semiotician, and author/editor of hundreds of articles and books on a wide range of topics, Sebeok (emer., Indian Univ.) here offers 17 chapters dealing with the worldwide emergence and development of modern semiotics. The chapter topics range from global semiotics and the evolution of semiotics to nonverbal communication and women in semiotics; the author ends with three short chapters that strike out in new directions: Estonian Connection, My 'Short Happy Life' in Finno—Ugric Studies, and Uralic Studies and English for Hungarians at Indiana University, A Personal View. This comprehensive and scholarly work is complete with 14 pages of detailed notes and a thorough 30-page reference section. The study will be of use and value to those beginning a serious study of semiotics at the graduate level and to seasoned scholars.March 2002"—W. B. Warde, Jr., University of North Texas