Global Platform Work

Negotiating Relations in a Translocal Assemblage

Häftad, Engelska, 2024

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An overview of how graphic designers in India use global platforms.Digital freelance platforms promise workers flexibility, independence, and access to a global labor market. But what does organizing and positioning oneself in this environment look like? Global Platform Work focuses on the everyday lives of graphic designers in India who use gig platforms to connect to a global client base. Drawing on interviews, observations, and photo diaries, Anna Oechslen describes how important it is for gig workers to constantly put themselves in a positive light, build relationships, and adapt to an ever-changing work environment. In doing so, she formulates gig work as making and sustaining relationships and sheds light on everyday practices that common understandings of work often leave unconsidered.

Produktinformation

Utgivningsdatum2024-04-23
Mått140 x 213 x 25 mm
Vikt286 g
FormatHäftad
SpråkEngelska
SerieWork and Everyday Life. Ethnographic Studies on Work Cultures
Antal sidor204
FörlagCampus Verlag
ISBN9783593518077

Tillhör följande kategorier

Sociologi inom Samhalle och politik
Grafisk design inom Kultur

1. Introduction1.1 Background and context1.2 Research problem1.3 Research questions 1.4 Conceptual framework: Assembling volatile connections 1.5 Methodology 1.6 Argument and structure of the dissertation2. Literature Review: Lines of Transformation in the Gig Economy 2.1 Overview: Dimensions of platform work 2.2 Online platforms and the transformation of work 2.3 Gaps and blind spots in the literature on platform work 3. Conceptual Framework: Work as Practices of Assembling .3.1 De-centring economic productivity: Work beyond paid employment 3.2 Platform-mediated work from a global assemblage perspective3.3 Working definition of practices of assembling 4. Research Approach and Methodological Perspectives 4.1 Co-construction of research, researcher, and field 4.2 The lens of digital ethnography 4.3 Research process 4.4 Concluding reflections on methodology 5. Negotiating Value 5.1 What is the value of a logo? Negotiating fair rates 5.2 Investing in subjective value: Trade-offs and long shots 5.3 Process matters: Being valued as a creative professional 5.4 Synthesis: Heterarchical negotiations of value in platform work6. Managing Emotions6.1 Between thrill and frustration: managing one’s own emotions6.2 Emotional relations6.3 “Finding you a designer you’ll love”: How platforms mediate emotions6.4 Synthesis: Limited knowledge and volatile trust 7. Aligning Relations7.1 Assembling the life-work continuum7.2 Everyday practices of aligning relations in platform work7.3 Synthesis: Ambiguous alignment8. Synthesis: Negotiating Relations – Assembling Global Platform Work8.1 Summary of findings and answers to research questions8.2 Practices of assembling8.3 Work in a volatile, complex, and opaque environment9. Conclusion9.1 Main contributions9.2 Significance and implications 9.3 Limitations and directions for further research