Inbunden, Engelska, 2006

Global e-commerce

Impacts of National Environment and Policy

Av Kenneth L. Kraemer, Jason Dedrick, Nigel P. Melville, Kevin Zhu

2949 kr

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Beskrivning

Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.

Produktinformation

Utgivningsdatum: 2006-08-17
Mått: 152 x 229 x 30 mm
Vikt: 860 g
Format: Inbunden
Språk: Engelska
Antal sidor: 468
Förlag: Cambridge University Press
ISBN: 9780521848220

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Mer information

Kenneth L. Kraemer is a Professor at the Paul Merage School of Business and at the Donald Bren School of Information and Computer Science, University of California, Irvine. He is also Director of the Center for Research on Information Technology and Organizations (CRITO) and Director of the Personal Computing Industry Center (PCIC). Jason Dedrick is Co-Director of the Personal Computing Industry Center and Senior Research Fellow at CRITO, University of California, Irvine. Nigel P. Melville is Assistant Professor of Business Information Technology at the Stephen M. Ross School of Business, University of Michigan. Kevin Zhu is Assistant Professor at the Paul Merage School of Business, University of California, Irvine.

Recensioner i media

Review of the hardback: 'A model for the potential of international collaboration, Global e-Commerce represents an empirical landmark for the cross-national comparative study of electronic commerce. It will be a centrepiece for courses, and inform debate over the role of the Internet in social and economic development.' William H. Dutton, Director of the Oxford Internet Institute, University of Oxford

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