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Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners.

Produktinformation

  • Utgivningsdatum2006-08-17
  • Mått162 x 235 x 32 mm
  • Vikt880 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor468
  • FörlagCambridge University Press
  • ISBN9780521848220

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