Mark Casson, Professor of Economics and Director, Centre for Economic Institutions and Business History, University of Reading, UK

• Contents: Introduction PART I POLICY ISSUES FOR THE FUTURE 1. International business in an age of political turbulence 2. Crises in international business: a new perspective 3. International rivalry and global business leadership: an historical perspective 4. Multinational enterprises and international cartels: the strategic implications of de-globalisation With Peter J. Buckley PART II THE PRESENT AGENDA: INNOVATIONS IN RESEARCH METHODS 5. The internalisation theory of the multinational enterprise: past, present and future With Peter J. Buckley 6. The theory of international business: the role of economic models 7. Complexity in international business: the implications for theory With Yutong Li. Appendix: case study of the measurement of structural complexity in a simple IB model 8. The geometry of international business PART III PRESENT CHALLENGES: INTEGRATING STRATEGY AND MANAGEMENT 9. Decision making in international business With Peter J. Buckley 10. Extending internalisation theory: integrating international business strategy with international management 11. Organizational innovation in the multinational enterprise: internalization theory and business history With Geoffrey Jones and Teresa Lopes 12. The making of global business in long-run perspective 13. The role of time in international business: an historical perspective With Teresa da Silva Lopes Index

‘Mark Casson remains the leading intellectual in international business research. Written in plain language, compellingly argued and charting a new path to think about international business, Casson’s book on Global Business is not for aficionados of mundane echo chambers, but for those who want to change the status quo.’