Global Business Strategy

Grazia ietto Gillies is a Professor of Applied Economics and Head of International Business and Languages at South Bank University University of Reading

• 1. Introduction.PART 1: THE ENVIRONMENT, GROWTH AND DEVELOPMENT OF INTERNATIONAL FIRMS.2. The Evolution of International Firms.3. International Production and Investment Trends.4. The Environment of International Business.5. The International Trading Environment.6. Explanatory Paradigms of International Production.7. Competitive Advantage of Nations.PART 2: INTERNATIONAL BUSINESS STRATEGY AND MANAGEMENT.8. Strategic Planning and Management in International Firms.9. International Business Strategy.10. International Business Strategy Methods and Implementation.11. International Location, Entry and Development Decisions.12. International Organizational Structure.13. International Human Resource Management and Culture.14. Evaluation, Conclusions and the Future of International Business.

1. Introduction PART 1: THE ENVIRONMENT, GROWTH AND DEVELOPMENT OF INTERNATIONAL FIRMS 2. The Evolution of International Firms 3. International Production and Investment Trends 4. The Environment of International Business 5. The International Trading Environment 6. Explanatory Paradigms of International Production 7. Competitive Advantage of Nations PART 2: INTERNATIONAL BUSINESS STRATEGY AND MANAGEMENT 8. Strategic Planning and Management in International Firms 9. International Business Strategy 10. International Business Strategy Methods and Implementation 11. International Location, Entry and Development Decisions 12. International Organizational Structure 13. International Human Resource Management and Culture 14. Evaluation, Conclusions and the Future of International Business