Ghouls, Gimmicks, and Gold

Kevin Heffernan is Assistant Professor in the Division of Cinema-Television at Southern Methodist University. He is the coauthor of My Son Divine and co-screenwriter and associate producer of the documentary Divine Trash, winner of the Filmmakers Trophy at the 1998 Sundance Film Festival.

• Acknowledgments viiIntroduction 11 Horror in Three Dimensions: House of Wax and Creature from the Black Lagoon 162 The Color of Blood: Hammer Films and Curse of Frankenstein 433 “Look into the Hypnotic Eye!”: Exhibitor Financing and Distributor Hype in Fifties Horror Cinema 634 “A Sissified Bela Lugosi”: Vincent Price, William Castle, and AIP’s Poe Adaptations 905 Grind House or Art House?: Astor Pictures and Peeping Tom 1136 American International Goes International: New Markets, Runaway Productions, and Black Sabbath 1347 Television Syndication and the Birth of the “Orphans”: Horror Films in the Local TV Market 1548 Demon Children and the Birth of Adult Horror: William Castle, Roman Polanski, and Rosemary’s Baby 1809 Family Monsters and Urban Matinees: Continental Distributing and Night of the Living Dead 202Conclusion: The Horror Film in the New Hollywood 221Appendix: Feature Film Packages in Television Syndication, 1955-1968 229Notes 263Bibliography 295Index 305

“As someone who grew up watching late-night chiller feature series on television, reading Famous Monsters of Filmland magazine, listening to haunted house sound effects records, and making my own super-8 monster movies, I read Kevin Heffernan’s book with nostalgia and delight. He provides the historical, cultural, and economic context for many of the texts and artifacts of my own misbegotten youth.”-Henry Jenkins, coeditor of Hop on Pop: The Politics and Pleasures of Popular Culture “This is the kind of book on horror films that I’ve been waiting years to read. Combining a historian’s rigor and a fan’s enthusiasm, Kevin Heffernan shows us how industrial considerations shaped the genre and how the marginalized horror film has in fact been at the center of changes in the American movie business for the past fifty years.”-Eric Schaefer, author of “Bold! Daring! Shocking! True!”: A History of Exploitation Films, 1919–1959 “Thoroughly researched and well-written. . . . This is an important study that deserves the attention of film scholars.” - Gregory D. Black (American Historical Review) "Brimming with plot synopses and including an appendix, this text serves as reference guide as well as a critical work. . . . This text achieves its goals in giving a detailed account of major changes, and reasons for them, in horror films and the American film industry during the 1950s and 1960s." - Rebecca Janicker (Scope)