John Eldridge is Professor of Sociology at the University of Glasgow and a founder member of the Glasgow University Media Group.

• Part I Introduction 1 News, truth and power 2 Media research: whose agenda? Part II Message production: strategies and tactics3 Reform and restructuring in the Soviet media: before and after the August 1991 coup 4 The Northern Ireland Information Service and the media: aims, strategy, tactics 5 From Buerk to Band Aid: the media and the 1984 Ethiopian famine 6 Negotiating HIV/AIDS information: agendas, media strategies and the news Part III Message output: content and formats7 Backyard on the front page: the case of Nicaragua 8 The CBS Evening News, 7 April 1949: creating an ineffable television form 9 AIDS and the British press Part IV Message reception: opinion and understanding10 Getting the message: audience research in the Glasgow University Media Group 11 Understanding AIDS: researching audience perceptions of Acquired Immune Deficiency Syndrome 12 The light at the end of the tunnel: the mass media, public opinion and the Vietnam War Part V Conclusion 13 Whose illusion? whose reality? some problems of theory and method in mass media research

John Eldridge is Professor of Sociology at the University of Glasgow and a founder member of the Glasgow University Media Group.

• Part I Introduction 1 News, truth and power 2 Media research: whose agenda? Part II Message production: strategies and tactics3 Reform and restructuring in the Soviet media: before and after the August 1991 coup 4 The Northern Ireland Information Service and the media: aims, strategy, tactics 5 From Buerk to Band Aid: the media and the 1984 Ethiopian famine 6 Negotiating HIV/AIDS information: agendas, media strategies and the news Part III Message output: content and formats7 Backyard on the front page: the case of Nicaragua 8 The CBS Evening News, 7 April 1949: creating an ineffable television form 9 AIDS and the British press Part IV Message reception: opinion and understanding10 Getting the message: audience research in the Glasgow University Media Group 11 Understanding AIDS: researching audience perceptions of Acquired Immune Deficiency Syndrome 12 The light at the end of the tunnel: the mass media, public opinion and the Vietnam War Part V Conclusion 13 Whose illusion? whose reality? some problems of theory and method in mass media research

John Eldridge is Professor of Sociology at the University of Glasgow and a founder member of the Glasgow University Media Group.

• Part I Introduction 1 News, truth and power 2 Media research: whose agenda? Part II Message production: strategies and tactics3 Reform and restructuring in the Soviet media: before and after the August 1991 coup 4 The Northern Ireland Information Service and the media: aims, strategy, tactics 5 From Buerk to Band Aid: the media and the 1984 Ethiopian famine 6 Negotiating HIV/AIDS information: agendas, media strategies and the news Part III Message output: content and formats7 Backyard on the front page: the case of Nicaragua 8 The CBS Evening News, 7 April 1949: creating an ineffable television form 9 AIDS and the British press Part IV Message reception: opinion and understanding10 Getting the message: audience research in the Glasgow University Media Group 11 Understanding AIDS: researching audience perceptions of Acquired Immune Deficiency Syndrome 12 The light at the end of the tunnel: the mass media, public opinion and the Vietnam War Part V Conclusion 13 Whose illusion? whose reality? some problems of theory and method in mass media research