Getting Started in Personal and Executive Coaching

STEPHEN G. FAIRLEY, MA, RCC, is President of Today's Leadership Coaching, a premier executive coaching and training firm based in Chicago. He is also CEO and Principal Investigator at WorldCast Technologies, Inc.CHRIS E. STOUT, Psyd, MBA, is a licensed clinical psychologist and serves as Illinois's first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented more than 300 papers and twenty-nine books and manuals on various topics in psychology and mental health.

• Series Preface. Introduction.1. Decisions, Decisions . . . Personal Coaching or Business Coaching?2. Target Your Market or Waste Your Time.3. The 12 Largest Markets Where Coaches Are Making Money Right Now.4. It Takes Money to Make Money: Financing Your Business.5. What to Buy on a Budget: Creating Your Financial Plan.6. Building a Successful Business Requires a Solid Plan.7. You Only Get One Chance: Seven Tools for Making a Great First Impression.8. Relationships and Referrals: Networking, Strategic Referral Partners, and Centers of Influence.9. 15 Key Strategies for Finding Your First 10 Clients.10. Why Most Marketing Fails: The Top 10 Marketing Mistakes Beginning Coaches Make.11. From Counseling to Coaching: Constructing a Connection, Bridging the Gap, and Defining the Differences.12. Harnessing the Power of Internet Marketing, E-zines, and Web Sites.13. The Seven Secrets of Highly Successful Coaches.Index.