Joel Frykholm is Research Associate and Lecturer in the Department of Media Studies at Stockholm University, Sweden.

• Acknowledgments.- Introduction.- 1. From the Optical Store to the MPPC.- 2. The Breakthrough of the Multi-reel Feature Film.- 3. After the Feature, Part 1: Standardisation, Differentiation and Branding (and the Search for the 'Punch'.- 4. After the Feature, Part 2: George Kleine's Conservatism and the American Motion Picture Industry's Economy of 'Recklessness'.- 5. 'The Purer Ether of Selective Cinema': George Kleine, Non-theatrical Cinema and Early Hollywood.- Conclusion (and an epilogue).- Notes.- Bibliography.- Index.

“Frykholm has produced a meticulously researched and even-handed account of the conflicts that arose between the leading business personalities of the day and the historiography that has subsequently emerged around them and the decisions they made. … With this book, Frykholm makes a major contribution to this most complex and dynamic of periods, in which the quest for profits was just as keen as it is today.” (John Sedgwick, Historical Journal of Film, Radio and Television, Issue 1, September, 2016)

Joel Frykholm is Research Associate and Lecturer in the Department of Media Studies at Stockholm University, Sweden.

• Acknowledgments.- Introduction.- 1. From the Optical Store to the MPPC.- 2. The Breakthrough of the Multi-reel Feature Film.- 3. After the Feature, Part 1: Standardisation, Differentiation and Branding (and the Search for the 'Punch'.- 4. After the Feature, Part 2: George Kleine's Conservatism and the American Motion Picture Industry's Economy of 'Recklessness'.- 5. 'The Purer Ether of Selective Cinema': George Kleine, Non-theatrical Cinema and Early Hollywood.- Conclusion (and an epilogue).- Notes.- Bibliography.- Index.

“Frykholm has produced a meticulously researched and even-handed account of the conflicts that arose between the leading business personalities of the day and the historiography that has subsequently emerged around them and the decisions they made. … With this book, Frykholm makes a major contribution to this most complex and dynamic of periods, in which the quest for profits was just as keen as it is today.” (John Sedgwick, Historical Journal of Film, Radio and Television, Issue 1, September, 2016)

Joel Frykholm is Research Associate and Lecturer in the Department of Media Studies at Stockholm University, Sweden.

• Acknowledgments.- Introduction.- 1. From the Optical Store to the MPPC.- 2. The Breakthrough of the Multi-reel Feature Film.- 3. After the Feature, Part 1: Standardisation, Differentiation and Branding (and the Search for the 'Punch'.- 4. After the Feature, Part 2: George Kleine's Conservatism and the American Motion Picture Industry's Economy of 'Recklessness'.- 5. 'The Purer Ether of Selective Cinema': George Kleine, Non-theatrical Cinema and Early Hollywood.- Conclusion (and an epilogue).- Notes.- Bibliography.- Index.

“Frykholm has produced a meticulously researched and even-handed account of the conflicts that arose between the leading business personalities of the day and the historiography that has subsequently emerged around them and the decisions they made. … With this book, Frykholm makes a major contribution to this most complex and dynamic of periods, in which the quest for profits was just as keen as it is today.” (John Sedgwick, Historical Journal of Film, Radio and Television, Issue 1, September, 2016)