Alessandro Bonanno is Texas State University System Regents’ Professor and Distinguished Professor of Sociology at Sam Houston State University, USA.Kae Sekine is Associate Professor of Economics at Aichi Gakuin University, Japan.Hart N. Feuer is Junior Associate Professor of Rural Sociology at Kyoto University, Japan.

• Introduction Part I Theoretical Assumptions 1. Geographical Indication in Agri-Food and its Role in the Neoliberal Global Era: A Theoretical Analysis Part II The Asian Context 2. Geographical Indications out of Context and in Vogue: The Awkward Embrace of European Heritage Agricultural Protections in Asia 3. The Impact of Geographical Indications on the Power Relations between Producers and Agri-Food Corporations: A Case of Powdered Green Tea "Matcha" 4. Provenance for Whom? A Comparative Analysis of Geographical Indications in the EU and Indonesia Part III Cases from Europe 5. How to Use Geographical Indication for the Democratization of Agricultural Production: A Comparative Analysis of GI Rent-seeking Strategies in Turkey 6. Geographical Indications - A Double-Edged Tool for Food Democracy. The Cases of the Norwegian GI-Evolution and the Protection of Stockfish from Lofoten as Cultural Adaptation Work 7. The Decline of the French Label of Origin Wine 8. Modern Resilience of Georgian Wine: Geographical Indications and International Exposure Part IV Cases from the Americas 9. The Multi-level, Multi-actor and Multifunctional System of Geographical Indications in Brazil 10. The GI of Mezcal in Mexico: A Tool of Exclusion for Small Producers 11. Whose Labor Counts as Craft? Terroir and Farm Workers in North American Craft Cider 12. The Potential Role of Geographical Indication in Supporting Indigenous Communities in Canada 13. Conclusions: Comprehensive Change and the limits and Power of Sectorial Measures

"This seminal volume defines a new theoretical terroir by addressing the complex issue of Geographical Indicators on a global scale, tackling the multiple ways in which GIs have been used (and misused) around the world." Lawrence Busch, University Distinguished Professor Emeritus, Michigan State University, USA"This volume engages critically with ideas, grounded practices, and effects of Geographic Indicators applied to food. In problematizing the concepts of tradition, locale, and market relations, this volume advances a timely critique of the emancipatory power of a broad range of agri-food alternatives." Steven A. Wolf, President of the International Sociological Association Research Committee on Sociology of agriculture and Food (RC-40) and Associate Professor at Cornell University, USA