Genre Variation in Business Letters

The Editors: Paul Gillaerts is Professor of Dutch at the Department for Translators and Interpreters of the Lessius Hogeschool in Antwerp, Belgium. He teaches Dutch applied linguistics courses on genre, style and text revision. His research concerns applied genre analysis of Dutch texts in professional, institutional and business settings. Maurizio Gotti is Professor of English Linguistics at the University of Bergamo. He is currently President of the Italian Association of University Language Centres and Director of CERLIS, the research centre on specialized languages based at the University of Bergamo. His main research areas are the features and origins of specialized discourse, both in a synchronic and diachronic perspective.

• Contents: Paul Gillaerts/Maurizio Gotti: Introduction – Vijay K. Bhatia: Interdiscursivity in Business Letters – Leena Louhiala-Salminen/Anne Kankaanranta: «Hello Monica, kindly change your arrangements»: Business Genres in a State of Flux – Hilkka Yli-Jokipii: An Integrated Analysis of Interactive Business Writing – Francesca Bargiela-Chiappini: In Memory of the Business Letter: Multimedia, Genres and Social Action in a Banking Website – Gabriella Del Lungo Camiciotti: «I perceive, my dear friend, by your letter of the 20th inst. that you are decided on entering upon the career of commerce»: Nineteenth-Century Business Correspondence – Poul Erik Flyvholm Jørgensen: The Dynamics of Business Letters: Defining Creative Variation in Established Genres – Giuliana Garzone: Letters to Shareholders and Chairman’s Statements: Textual Variability and Generic Integrity – Gina Poncini: Constructing an International Event in the Wine Industry: An Investigation of Emails in English and Italian – Julio C. Gimenez: Unpacking Business Emails: Message Embeddedness in International Business Email Communication – Philip Shaw: Purpose and Other Paradigmatic Similarities as Criteria for Genre Analysis: The Case of ‘419 Scam’ E-mails – Paul Gillaerts: A Sales Letter Post-tested: Implications for the Concept of Genre – Marina Bondi: People in Business: The Representation of Self and Multiple Identities in Business E-mails – Catherine Nickerson/Elizabeth De Groot: Dear Shareholder, Dear Stockholder, Dear Stakeholder: The Business Letter Genre in the Annual General Report – Yeonkwon Jung: The Rhetorical Structure of Korean Business Writing – Paul Gillaerts: A Bibliography on the Business Letter Genre.