"Genre is the hot topic in popular music studies right now, and Fabian Holt's book could not appear at a more critical moment, nor could it respond to that moment more forcefully. Fresh and innovative, Holt brilliantly takes readers across a multisited cultural landscape, gathering interviews from musicians and producers in Nashville and Chicago, radio-station owners in the rural South, and record shop clerks in the urban North, to uncover the complex role of genre in popular music." - Philip V. Bohlman, University of Chicago"