Antonio Crupi, Assistant Professor, Department of Economics, University of Messina, Italy.Luca Marinelli, Assistant Professor, Department of Management, Marche Polytechnic University, Italy.Emanuele Cacciatore, Head of Group Digital Offering and Go-to-Market, Engineering Ingegneria Informatica Spa.

• Introduction to Generative AI and Its Applications Chapter 1. Generative AI and Society 5.0: Enabling a Collaborative, Inclusive Future; Antonio Crupi, Luca Marinelli, and Emanuele CacciatoreChapter 2. Exploring the Research Landscape of Generative AI: A Bibliometric and Content Analysis; Antonio Crupi, Alessandra Costa, and Andrea Amanti Chapter 3. Generative AI in the Service of Product Management: How Generative Technologies Innovate the Product Processes; Aron Witkowski and Andrzej Wodecki Chapter 4. Fashioning Ownership: Intellectual Property Considerations in Generative AI Driven Fashion Design; Eleanor Rockett Chapter 5. Robo-Advisors: Lessons from the 2008 Financial Crisis, Emotional Intelligence Integration, and Future Research Directions; Sharmila VP and Prof. Bhartendu Singh Chapter 6. AI-Powered Beauty: Exploring AI’s Potential in Society 5.0; Giulia Notarsanti, Giulia Nevi, Sara Bartoloni, and Federica Pascucci Ethical Considerations in AI Integration Chapter 7. Ethical Challenges in Gen-AI Innovation Management: Discussing Within the Context of Society 5.0, the Ethical Considerations and Dilemmas Arising from Integrating Gen-AI into Innovation Processes; Modupe Dzorka and Mawutor John Kweku Mensah Chapter 8. Critical Considerations on the Ethical Implications of the Artificial Intelligence Integration in the Accounting Field; Carmelo Arena and Diego Mazzitelli Chapter 9. Artificial Intelligence: A Tool of Freedom or a Device of Submission?; Marco Centorrino and Maria Laura Giacobello Equity and Inclusion in AI Innovation Chapter 10. Equity and Inclusion in Gen-AI Innovation: Exploring the Challenges and Strategies for Ensuring Equitable Access to and Benefits from Gen-AI-Driven Innovation; V Padmaja, P. Bhanumathi, and Bishal Patangia Chapter 11. Generative Artificial Intelligence, Creativity and Innovation; Daniele Schilirò Chapter 12. From Zeta to Alpha: How AI is Transforming Generational Interactions; Giuseppe Lanfranchi, Silvia Sassi, and Antonio Crupi Human-Centered Innovation and Organizational Transformation Chapter 13. Training, Reskilling, Recruiting: The future of work in the age of Generative AI; Luca Marinelli, Alessandra Cioli, and Gian Luca GregoriChapter 14. Innovative Organizational Dynamics: Generative AI's Transformative Impact; Zhisheng Chen Chapter 15. How to integrate AI tools into emotional marketing strategies: Redefining marketing creativity; Carlotta Carucci Chapter 16. Enhancing Healthcare Knowledge With AI: Key Insights and Strategic Framework; Giulia Nevi ,Giulia Gogiali, Luca Dezi, and Gianpaolo Basile Chapter 17. The Big Unlearn: Learning in the Gen AI Era; Federico Vigorelli Porro and Giuseppe Lanfranchi