VALERIE WALKERDINE Distinguished Research Professor in the School of Social Sciences, Cardiff University, UK. She is editor of the journal Subjectivity. Her previous books include Growing up Girl: Psychosocial Explorations of Gender and Class and Children, Gender, Videogames: Towards a Relational Approach to Multimedia. She is also a practising mixed media and installation artist. LUIS JIMENEZ Senior Lecturer at the School of Psychology, University of East London, UK. He is a psychoanalytic psychotherapist, physician and sociologist. He has researched and published socio-psychoanalytic aspects on male emotional communication as well as psychosocial research on changes on gendered aspects of male identities within a context of de-industrialisation in the UK.

• Dedication Acknowledgements Introduction: Hiraeth Two Hundred Years of Iron and Steel  Advanced Liberalism  Communal Beingness and Affect  Deindustrialisation, Suffering, Crisis and Catastrophe  Producing Pride in Masculinity: The Hard Steelworker  The Next Generation  Women, Gays and Mammy's Boys  What About the Women?  To the Future? Bibliography Index

'This illuminating book leads its rapt readers to discover a deeply buried and greatly important truth for people in a small town in south Wales. For 200 years the town absorbed the insecurities of the market for iron and steel, until one day, the work of handling them left and with it the male honor based on such work and an identity based on that honor. Loss, collective grief, the unconscious passing down of grief from man to woman and from father to son this is the story of life in one small town, and in the modern world at large. A brilliant book.' - Arlie Hochschild, Full Professor of the Graduate School, University of California, Berkeley, USA and author of The Managed Heart and The Outsourced Self .