Gaming the World

Andrei S. Markovits is the Karl W. Deutsch Collegiate Professor of Comparative Politics and German Studies at the University of Michigan. His books include Uncouth Nation: Why Europe Dislikes America and Offside: Soccer and American Exceptionalism (both Princeton). Lars Rensmann is DAAD Assistant Professor of Political Science at the University of Michigan

• Preface and Acknowledgments ix Chapter 1: Introduction: Going Global--Sports, Politics, and Identities 1 Chapter 2: The Emergence of Global Arenas: Mapping the Globalization of Sports Cultures between Cosmopolitanism, Nationalism, and Localism 43 Chapter 3: The Transatlantic Transfer of Sports and their Cultures: Institutionalization and Diffusion 107 Chapter 4: A Silent "Feminization" of Global Sports Cultures? Women as Soccer Players in Europe and America 157 Chapter 5: A Counter-Cosmopolitan Backlash? The Politics of Exclusion, Racism, and Violence in European and American Sports Cultures 207 Chapter 6: The Limits of Globalization: Local Identity and College Sports' Uniquely American Symbiosis of Academics and Athletics 271 Conclusion 316 List of Acronyms 327 Index 331

One of Financial Times (FT.com)'s Books of the Year in Nonfiction Round-Up in the Sports list for 2010 "This book is a valuable contribution to the burgeoning study of sport in a global perspective... Markovits and Rensmann's erudite analysis presents many of the key issues and offers interesting points to consider as the sports world continues to change at a remarkable pace."--John Harris, Times Higher Education "[Gaming the World is a] very readable guide to the recent globalisation of sport by academics who understand both US and European sports. Packed with examples, from David Beckham to Kobe Bryant, the book explores the tension between sport's globalisation and the fact that most teams still arouse the greatest emotions in their local areas."--Financial Times (FT Critics Pick 2010) "[Markovits and Rensmann] set forth a number of provocative notions growing out of the internationalization of sports stars and the globalization of soccer (the result, they smartly argue, of Britain's reach in the 19th century)."--David M. Shribman, Bloomberg "Fascinating on matters both large--the late 19th--century dissemination of newly codified sports from two competing economic and cultural 'cores' (Britain/Europe and North America) to countries around the world--and small: the spread in recent years, from North America to Europe, of the wave, high fives and player tattoos. Best of all is their discussion of how high-end sports have managed to go global, so that Manchester United boasts fans from Beijing to Lima, while maintaining the local identities that give teams their emotional power."--Brian Bethune, Macleans "Markovits and Rensmann provide a valuable contribution to the literature on global sport. Sports are changing at a remarkable pace, and they provide a way to communicate globally using a common language. Looking at soccer, basketball, football, baseball, and hockey, the authors illustrate the dynamics of change and highlight the influences of globalization at local and international levels."--Choice "Gaming the World is so well researched and presented that its readers, who will likely already possess a solid base of sports knowledge, will find themselves agreeing with much that is there, nodding along with the revelation of facts and statistics as if they knew them all along. This is to the credit of the authors, as in most cases the depth of the material presented will greatly enrich the reader's understanding of the issues, while also providing a very satisfying confirmation of previously held suspicions... Gaming the World, with its detailed study of how sports affect globalization and how globalization affects the culture of sports, is a broad step forward for this academic discipline as a whole."--Jonathan Lutes, IP Global "[T]hey are fluent in the language of sport, knowledgeable guides through its history, and thoughtful thinkers about its impact."--Jeremy Schaap, Israel Journal of Foreign Affairs "[A]n informative page-turner, which will be valuable for scholars of the GDR, graduate students concerned with methodology, and undergraduates studying modern German history."--Peter C. Caldwell, German History "T]he book merits attention for overdue insights into a brassy, invigorating, and value-shaping facet of contemporary life that too many intellectuals ignore at their peril--one the masses know well enough to take to heart and mind ('the wisdom of the crowd')."--Arthur B. Shostak, European Legacy