Del 92 - Aspects of Tourism

Gamification for Tourism

Inbunden, Engelska, 2021

2 479 kr

Beställningsvara. Skickas inom 5-8 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

Produktinformation

Utgivningsdatum2021-05-10
Mått156 x 234 x 19 mm
Vikt638 g
FormatInbunden
SpråkEngelska
SerieAspects of Tourism
Antal sidor312
FörlagChannel View Publications Ltd
ISBN9781845418212

Tillhör följande kategorier

Informationsteknik: allmänt inom Data och it
Systemvetenskap och AI inom Data och it
Media och underhållning inom Ekonomi och ledarskap
Servicesektorn inom Ekonomi och ledarskap

Feifei Xu is Professor in Tourism Management, Tourism Department, Southeast University, Nanjing, China. She is an Associate Editor of Tourism Review. She has worked in the tourism field for 20 years. Her research interests include sustainable tourism and eTourism with a particular focus on gamification. Dimitrios Buhalis is a Professor, the Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research at Bournemouth University Business School, UK. He is a strategic management and marketing expert with specialisation in ICT applications in the tourism and hospitality industries. His research launched the eTourism field and now focuses on SMART and real time tourism. He is the Editor in Chief of Tourism Review.

Figures and TablesAcknowledgementsContributorsChapter 1. Feifei Xu & Dimitrios Buhalis: Gamification in Tourism: The Cutting-Edge Trend in TourismPart 1: Gamification TheoriesChapter 2. Demos Parapanos & Eleni Michopoulou: Gamification, Game Mechanics, Game Thinking and Players' Profile and Life CycleChapter 3. Russell B. Williams: Understanding Games and Gamified Experiences: The MAPS-AIM ModelChapter 4. Ye (Sandy) Shen & Marion Joppe: Gamification: Practices, Benefits and ChallengesPart 2: Gamification Application and Case StudiesChapter 5. Zuhal Cilingir Uk & Yaşar Gultekin: Gamification Applications in Hospitality and Airline Industries: A Unified Gamification ModelChapter 6. Marianna Sigala & Elin Nilsson: Innovating the Restaurant Industry: The Gamification of Business Models and Customer ExperiencesChapter 7. Feifei Xu and Shaojin Li: Destination Marketing via Gamification: A Case Study of the Austria Adventure GameChapter 8. Luiz Pinto Machado: Gamification and Geocaching for Tourism Destinations: Marketing Madeira, PortugalChapter 9. Pablo Garrido-Pintado: Advergaming in Tourism: Spanish CasesChapter 10. Russell B. Williams: Pokémon GO: Serious Leisure and Game-Playing TouristsChapter 11. Sara MacBride-Stewart, Clare Parsons and Ilona Carati: Playfulness and Game Play: Using Geocaching to Engage Young People’s Well-being in a National ParkChapter 12. Evrim Çeltek: Gamification: Augmented Reality, Virtual Reality Games and Tourism Marketing ApplicationsChapter 13. Feifei Xu & Dimitrios Buhalis: Conclusion Index

Given the global Covid-19 crisis, the importance of digital for travel has grown massively. Gamification adds value to digital interactions by creating more interesting and compelling digital experiences. By presenting the state of the art in both the theory and practice of gamification, this text makes a valuable contribution for anyone wanting to compete in our new and increasingly virtual travel marketplace.