Edited by Daniel J. Gervais, Milton R. Underwood Chair in Law, Vanderbilt University Law School, US

• Contents:1 Introduction to the future of intellectual property 1Daniel J. GervaisPART I RETHINKING FUNDAMENTALS2 Intellectual property for humanity: A manifesto 9Phoebe Li3 Intellectual property primary and secondary rights ininternational law: The case of Mexican PharmaceuticalPatents and the USMCA 37Roberto Garza Barbosa4 Company classification taxonomy and corporateintellectual property rights owners 55Janice Denoncourt5 Defining intellectual property as an investment 80Emmanuel Kolawole Oke6 Rights to do, rights to prevent, and an intersectedapproach? Lessons from intellectual property, informationcontrol and oil and gas 104Abbe E.L. BrownPART II ARTIFICIAL INTELLIGENCE AND DATA7 AI patents and the self-assembling machine 128Dan L. Burk8 Challenges of artificial intelligence to patent law andcopyright law and countermeasures 149Xiang Yu, Runzhe Zhang, Ben Zhang and Hua Wang9 Is protection of data through data exclusivity, technologicalprotection measures or rights management informationactually intellectual property? 168Margaret Ann Wilkinson10 The doctrine of sound prediction – a possible tool tosupport patenting black box algorithms for personalizedmedicine? 191Helen YuPART III RETHINKING COPYRIGHT AND TRADEMARK LAW11 A data-driven approach to copyright in the age of online platforms 207Giuseppe Mazziotti12 The CJEU and the educational exception in Renckhoff :Permitted to view but not to share? 229Bukola Faturoti13 Hyperlinking to copyright works in EU: Finding a weak link 251Ivana Kunda14 Modernization of trademark legislation in Mexico: Thecase of olfactory and sound marks 272Guillermo Martínez ConsPART IV RETHINKING GEOGRAPHICAL NAMES ANDINDICATIONS15 Rebreeding geographical indications beyond agriculture:of ‘genotype’ and ‘phenotype’ in territorial products 273Bernardo Calabrese16 Brand new IP: ‘country name designation’ – from Francewith love 291Natalie G. S. CorthésyIndex

‘As the book title suggests, The Future of Intellectual Property, contains several valuable contributions from scholars who seek to challenge the status quo or highlight certain deficiencies of the IP system. This collection of essays provides a valuable contribution to what will be a continuing debate between primary IP rights (copyright, trade marks, design and patent law) and the role of secondary rights (such as TPMs and RMI).’

Edited by Daniel J. Gervais, Milton R. Underwood Chair in Law, Vanderbilt University Law School, US

• Contents:1 Introduction to the future of intellectual property 1Daniel J. GervaisPART I RETHINKING FUNDAMENTALS2 Intellectual property for humanity: A manifesto 9Phoebe Li3 Intellectual property primary and secondary rights ininternational law: The case of Mexican PharmaceuticalPatents and the USMCA 37Roberto Garza Barbosa4 Company classification taxonomy and corporateintellectual property rights owners 55Janice Denoncourt5 Defining intellectual property as an investment 80Emmanuel Kolawole Oke6 Rights to do, rights to prevent, and an intersectedapproach? Lessons from intellectual property, informationcontrol and oil and gas 104Abbe E.L. BrownPART II ARTIFICIAL INTELLIGENCE AND DATA7 AI patents and the self-assembling machine 128Dan L. Burk8 Challenges of artificial intelligence to patent law andcopyright law and countermeasures 149Xiang Yu, Runzhe Zhang, Ben Zhang and Hua Wang9 Is protection of data through data exclusivity, technologicalprotection measures or rights management informationactually intellectual property? 168Margaret Ann Wilkinson10 The doctrine of sound prediction – a possible tool tosupport patenting black box algorithms for personalizedmedicine? 191Helen YuPART III RETHINKING COPYRIGHT AND TRADEMARK LAW11 A data-driven approach to copyright in the age of online platforms 207Giuseppe Mazziotti12 The CJEU and the educational exception in Renckhoff :Permitted to view but not to share? 229Bukola Faturoti13 Hyperlinking to copyright works in EU: Finding a weak link 251Ivana Kunda14 Modernization of trademark legislation in Mexico: Thecase of olfactory and sound marks 272Guillermo Martínez ConsPART IV RETHINKING GEOGRAPHICAL NAMES ANDINDICATIONS15 Rebreeding geographical indications beyond agriculture:of ‘genotype’ and ‘phenotype’ in territorial products 273Bernardo Calabrese16 Brand new IP: ‘country name designation’ – from Francewith love 291Natalie G. S. CorthésyIndex

‘As the book title suggests, The Future of Intellectual Property, contains several valuable contributions from scholars who seek to challenge the status quo or highlight certain deficiencies of the IP system. This collection of essays provides a valuable contribution to what will be a continuing debate between primary IP rights (copyright, trade marks, design and patent law) and the role of secondary rights (such as TPMs and RMI).’

Edited by Daniel J. Gervais, Milton R. Underwood Chair in Law, Vanderbilt University Law School, US

• Contents:1 Introduction to the future of intellectual property 1Daniel J. GervaisPART I RETHINKING FUNDAMENTALS2 Intellectual property for humanity: A manifesto 9Phoebe Li3 Intellectual property primary and secondary rights ininternational law: The case of Mexican PharmaceuticalPatents and the USMCA 37Roberto Garza Barbosa4 Company classification taxonomy and corporateintellectual property rights owners 55Janice Denoncourt5 Defining intellectual property as an investment 80Emmanuel Kolawole Oke6 Rights to do, rights to prevent, and an intersectedapproach? Lessons from intellectual property, informationcontrol and oil and gas 104Abbe E.L. BrownPART II ARTIFICIAL INTELLIGENCE AND DATA7 AI patents and the self-assembling machine 128Dan L. Burk8 Challenges of artificial intelligence to patent law andcopyright law and countermeasures 149Xiang Yu, Runzhe Zhang, Ben Zhang and Hua Wang9 Is protection of data through data exclusivity, technologicalprotection measures or rights management informationactually intellectual property? 168Margaret Ann Wilkinson10 The doctrine of sound prediction – a possible tool tosupport patenting black box algorithms for personalizedmedicine? 191Helen YuPART III RETHINKING COPYRIGHT AND TRADEMARK LAW11 A data-driven approach to copyright in the age of online platforms 207Giuseppe Mazziotti12 The CJEU and the educational exception in Renckhoff :Permitted to view but not to share? 229Bukola Faturoti13 Hyperlinking to copyright works in EU: Finding a weak link 251Ivana Kunda14 Modernization of trademark legislation in Mexico: Thecase of olfactory and sound marks 272Guillermo Martínez ConsPART IV RETHINKING GEOGRAPHICAL NAMES ANDINDICATIONS15 Rebreeding geographical indications beyond agriculture:of ‘genotype’ and ‘phenotype’ in territorial products 273Bernardo Calabrese16 Brand new IP: ‘country name designation’ – from Francewith love 291Natalie G. S. CorthésyIndex

‘As the book title suggests, The Future of Intellectual Property, contains several valuable contributions from scholars who seek to challenge the status quo or highlight certain deficiencies of the IP system. This collection of essays provides a valuable contribution to what will be a continuing debate between primary IP rights (copyright, trade marks, design and patent law) and the role of secondary rights (such as TPMs and RMI).’