Future Normal

Rohit Bhargava has dedicated his career to bringingmore humanity back to business. He is the best selling author of six books onmarketing, innovation and leadership and has been invited to speak at more than500 events in 32 countries. Rohit is the founder of the Non-Obvious company,frequently advises some of the world’s largest brands and has been featured inFast Company, GQ and the New York Times. He lives in Washington DC with hiswife and two boys, loves the Olympics and believes in listening beforespeaking.Henry Coutinho-Mason runs TrendWatching’s globalactivities on a daily basis and is a sought-after keynote speaker. In the pastthree years, he has given over 50 keynote presentations in more than 25countries across six continents. He is regularly quoted as a trend expert,including in the Financial Times, The New York Times, Fast Company and TheEconomist; as well as appearing on television networks such as CNBC, the BBCand Al Jazeera. In a past life, he was a qualified accountant and isresponsible for introducing “flawsome” into the business lexicon.

“At the beginning of each chapter, The Future Normalasks the most powerful question there is: what if? But more than just posingthose two words and letting them hang, Rohit Bhargava and his coauthor HenryCoutinho-Mason, take us on a tour of the state of potential and possibility,nudging us to our own inquiry, understanding, and, ultimately, coherent actionat a time when nothing is more crucial to us and the future of our society.”—ScottOmelianuk, editor-in-chief, Inc. Magazine“In The Future Normal, Bhargava and Coutinho-Masonexpertly dig deep into our social behaviors and needs to understand which ideasand trends will take off and become ‘normal’ in the future. A fun andinsightful read.” — Francesca Gino, author of Rebel Talent and Professorat Harvard Business School"A non-bullshit, compelling and idea-packed navigationtool for anyone who feels overwhelmed by our world's exponential pace ofchange. The Future Normal cuts through the noise to define the decade'sbreakthrough technological and cultural trends."— David Rowan, founding editor-in-chief, WIRED UK,author of Non-Bullshit InnovationThe Future Normal will simultaneously open your eyesand expand your mind. It will help you see the future first — while awakeningyou to the possibilities that future holds. This essential book will inspireyou to push beyond asking “What’s next? and begin asking, “What if?”— Daniel H. Pink, #1 New York Times bestselling author ofDrive, When, and The Power of Regret“Thought provoking and clear-sighted, The Future Normalwill help any leader prepare for the decade to come.”— Beth Comstock, author of Imagine It Forward andFormer Vice Chair, GE“While we can’t predict the future, Henry and Rohit look atthe signals that do contain it. Essential reading for any one wondering aboutwhat’s next.”— Ben Page, CEO, IPSOS"History is paved with thousands of wildly inaccuratepredictions about what happens next. Against this backdrop, The Future Normalpieces together fascinating insights from the world's most forward-thinkingindividuals and companies to give readers a well-reasoned, well-researchedroadmap of the trends that are most likely to define tomorrow."— Hugh Forrest, SXSW | Co-President and Chief ProgrammingOfficer“It's easy to be daunted by the possible strangeness of ourfuture. But fear not – with The Future Normal as your fascinating guidebook,asking the questions you didn't even know you had, you will see fresh newperspectives as to the exciting dawns we all aspire to.”— Sian Sutherland, Founder, A Plastic Planet“An important book which brims with optimism, imaginationand practical ideas"— Julia Hobsbawm, author of The Nowhere Office"The Future Normal is a collection of thought-provokingconcepts and scenarios packaged in a digestible framework. Rohit and Henry havecreated a new blueprint and discussion guide here for companies and leadersacross all industries to use for future business and strategy planning.”— Anneliese Olson, Former Senior Vice President, HewlettPackard“The focus in this book on what life will be like everyday –the normal as opposed to the extreme outlier experiences of a few – is reallysmart, and more importantly, really useful for thinking about now and next.”— Mark Curtis, Head of Innovation, Accenture Song"From air protein to job sharing to 15-minute cities,The Future Normal is a greatest-hits discovery tour of the most exciting ideasthat will make up our everyday lives in the near future. Henry and Rohitnarrate one innovation after another, all of which are a testament to the sheerpower of human ingenuity in a tone that is both comforting and accessible, likeyour best mate telling you about the incredible future that awaits us allwhilst you share (low-alcohol, gluten-free) beers at the pub."— Sonalie Figueiras, Founder, Green Queen“The ultimate orientation! Open this book and you see thetrends that will shape your future.”— Nils Müller, CEO & Founder TRENDONE"In a time of humanity-defining change, The FutureNormal shows where to focus our efforts. A clear guide as to which of today’sbets not only could but need to become the most ordinary and thus importantelements of life. It is those, after all, that define the true future."— Rachel Arthur, Founder FashMash and Advocacy Lead forSustainable Fashion, UN Environment Program“Whodoesn’t want to have a crystal ball to see the future? Bhargava andCoutinho-Mason argue that we don’t have to. We simply must look around us todayto spot tomorrow’s opportunities. In The Future Normal, they showus how and present some of the most compelling trends that will impact ourfuture—and likely your business. Immensely helpful and insightful.”—MartinLindstrom, author of Buyology and The Ministry of Common Sense"Future Normal is a helpful canter through whatthe coming years may hold, asking the right questions and feeding ourimaginations for a positive tomorrow." — AzeemAzhar, author of Exponential View