Del i serien Philanthropy and Education

Fundraising Principles for Faculty and Academic Leaders

Inbunden, Engelska, 2021

AvAaron Conley,Genevieve G. Shaker

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The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance.

Produktinformation

Utgivningsdatum2021-04-21
Mått148 x 210 x 23 mm
Vikt498 g
FormatInbunden
SpråkEngelska
SeriePhilanthropy and Education
Antal sidor250
FörlagSpringer Nature Switzerland AG
ISBN9783030664282

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Aaron Conley is a faculty member of The Fund Raising School in the Indiana University Lilly Family School of Philanthropy at IUPUI, USA, and founder of the consulting practice, Academic Advancement Partners.Genevieve G. Shaker is Associate Professor of Philanthropic Studies in the Indiana University Lilly Family School of Philanthropy and faculty member of The Fund Raising School at IUPUI, USA. She was named the 2015 Association of Fundraising Professionals’ Emerging Scholar.

1. Fundraising for Academicians.- 2. Historical Perspectives on Academic Fundraising.- 3. Language Matters.- 4. Tenets of Operational Effectiveness.- 5. Understanding Donor Motivation.- 6. Applying the Identification Model.- 7. Engaging Potential Donors.- 8. Narrow Your Universe.- 9. The Annual Development Plan.- 10. Engaging Partners.- 11. Align Your Strategic Plan.- 12. Campaigns.- 13. Measuring Impact. - 14. Losing Oneself in a Great Cause.- 15. Don't Fear Fundraising.