Fundamentals of Managing Technology Ventures

Sutti Sooampon has worked as a lead instructor and researcher in managing technology since the beginning of his academic career. He is currently Assistant Professor at King Mongkut’s Institute of Technology Ladkrabang Business School in Thailand. His role as an associate judge at central intellectual property and international trade court also gives him hand-on experience in dealing with conflict management in the technology industry.

• 1. Introduction.- Part 1: Framing Strategies.- 2. Strategic Planning: Developing Strategies for Technology Ventures.- 3. External Analysis: Business Environment of Technology Ventures.- 4. Industry Analysis: Technology Venture and Other Players.- 5. Internal Analysis: Enabling Resources for Technology Ventures.- 6. SWOT Analysis: Clues for Feasibility.- 7. Strategy Formulation: TOWS and Other Prominent Models.- Part 2: Sourcing New Ideas.- 8. R&D Strategies: Investment for New Ideas.- 9. Emerging Technologies: New Frontiers of Knowledge to Be Commercialized.- 10. Academic Entrepreneurship: Research Commercialization for Social Impact.- 11. Intellectual Property: Intangible Assets to Be Protected and Exploited.- Part 3: Commercializing Technologies.-  12. Production Strategy: Scaling Up Input, Process, and Output.- 13. Marketing Strategy: Introduction of New Product to the Market.- 14. Innovation Adoption: Fostering Acceptance of New Products.- 15. Management Research: How to Better Understand Technology Ventures.- Part 4: Aligning Business with Public Policies.- 16. Country’s Competitiveness: Public Policies that Foster Technology Ventures.- 17. S-Curve: Economic Development that Shapes Technology Ventures.- 18. Conclusion: Key Takeaways and Future Prospects.