"The usage of examples and case studies enable real life application and brings asophisticated text to life. ... the book is a comprehensive and thoroughly well thought out introduction to the subject of business intelligence and the reader will not be left wanting as the clear examples are numerous. ... Readers interested in the value of data and the concepts behind business intelligence will find the book and its accompanying website highly informative." (Georgette Banham, bcs, The Chartered Institute for IT, bcs.org, August, 2016) "This book focuses primarily on the data mining, data warehousing, data analytics, data visualization, data presentation, and process analysis dimensions of BI in detail. ... One of the noteworthy strengths of this book is the inclusion of comprehensive lists with very recent and relevant references for BI at the end of each chapter. This should make the book very useful for academic research on the topic." (Satya Prakash Saraswat, Computing Reviews, February, 2016)