Fundamental Analysis For Dummies

Matt Krantz is a nationally recognized financial journalist who specializes in investment topics and personal finance. He’s the management editor for Investor’s Business Daily, and his work has appeared in USA Today and Money magazine.

• Introduction 1Part 1: Getting Started with Fundamental Analysis 5Chapter 1: Understanding Fundamental Analysis 7Chapter 2: Getting Up to Speed with Fundamental Analysis 19Chapter 3: Gaining an Upper Hand on Wall Street: Why Fundamental Analysis Gives Investors an Edge 37Chapter 4: Getting Your Hands on Fundamental Data 55Part 2: Performing Fundamental Analysis Yourself 75Chapter 5: Analyzing a Company’s Profitability Using the Income Statement 77Chapter 6: Measuring a Company’s Staying Power with the Balance Sheet 97Chapter 7: Tracking Cash with the Statement of Cash Flow 115Chapter 8: Using Financial Ratios to Pinpoint Investments 133Chapter 9: Mining the Proxy Statement for Investment Clues 155Part 3: Making Money with Fundamental Analysis 173Chapter 10: Looking for Fundamental Reasons to Buy or Sell 175Chapter 11: Finding a Right Price for a Stock Using Discounted Cash Flow 197Chapter 12: Using the Annual Report (10-K) to See What a Company Is Worth 215Chapter 13: Analyzing a Company’s Public Comments and Statements 237Chapter 14: Gleaning from the Fundamental Analysis Done by Others 249Chapter 15: Performing “Top-Down” Fundamental Analysis 267Part 4: Getting Advanced with Fundamental Analysis 279Chapter 16: Digging into an Industry’s Fundamentals 281Chapter 17: Pinpointing Trends Using Fundamental Analysis 297Chapter 18: Avoiding Investment Blowups with Fundamental Analysis 313Chapter 19: Marrying Fundamental Analysis with Technical Analysis 329Part 5: The Part of Tens 349Chapter 20: Ten Things to Look at When Analyzing a Company 351Chapter 21: Ten Things Fundamental Analysis Cannot Do 359Index 369