Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation

Häftad, Engelska, 2016

AvAditi Ramdorai,Cornelius Herstatt

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The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India.

Produktinformation

Utgivningsdatum2016-10-09
Mått155 x 235 x 11 mm
Vikt295 g
FormatHäftad
SpråkEngelska
SerieIndia Studies in Business and Economics
Antal sidor168
FörlagSpringer International Publishing AG
ISBN9783319367965

Tillhör följande kategorier

Introduction.- Bottom of the Pyramid Concept: Taking Stock.- Disruptive Innovations Theory.- Methodology and Research Process.- Study 1: BOP as a Source for Disruptive Innovations.- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations.- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations.- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets.- Discussion of Findings and Conclusion.- Appendix.