NAVI RADJOU is a French-American scholar, an innovation and leadership advisor, and a bestselling author. Since 2021, Navi has been ranked by Thinkers50 as one of the 50 most influential management thinkers in the world. In 2013, Navi won the prestigious Thinkers50 Innovation Award, given to a management thinker reshaping how we think about and practice innovation. He is co-author of Frugal Innovation, published by The Economist, as well as the global bestseller Jugaad Innovation (over 200,000 copies sold worldwide) and From Smart To Wise, both published by Wiley. His TED Talk on frugal innovation has garnered over 2 million video views.

• Introduction: Respect and Break All Limits 1Chapter 1 Doing Better with Less 7Part I The B2B Sharing Revolution 15Chapter 2 The Big Benefits of B2B Sharing 17B2B Sharing Boosts Business Efficiency, Agility, and Innovation 17The Social and Ecological Benefits of B2B Sharing 21Chapter 3 Mastering B2B Sharing 29Level 1: Sharing Waste and Discarded Resources 29Level 2: Sharing Physical Assets 33Space 33Production Capacity 34Shipping 34Equipment and Materials 34Transportation 34Rivals Unite 35Level 3: Sharing Purchasing Power 36Level 4: Sharing Employees 39Level 5: Sharing Clients 43Level 6: Sharing Intellectual Property and Knowledge 45Mastering the Full Spectrum 47Chapter 4 From Smart Sharing to Wise Sharing 51Value Versus Values 52Achieving SDGs Faster, Better, Cheaper 55Part II Distributed Manufacturing and Hyper-Local Value Networks 61Chapter 5 Scaling Out Manufacturing 639/11, COVID-19, and the Need for Adaptive Supply Networks 65Scaling Out Versus Scaling Up 69Scaling Out Auto Manufacturing to Maximize Local Impact 70Scaling Out Energy Generation to Build Sustainable Communities 72Chapter 6 Scaling Out Next-Gen Virtuous Economies 79Turning Waste into Gold 79Curing Our Fossil Fuel Addiction with the Bioeconomy 81Enhancing Lives Through Personalized Medicine 83Capturing and Using CO 2 to Create Local Value 85Chapter 7 Hyper-Local Value Networks 91The Value Chain Fails to Engage “Prosumers” 97The Value Chain Doesn’t Favor External Collaboration 99The Value Chain Is Optimized for Efficiency and Not Adaptability 99The Value Chain Is Too Complex to Decarbonize and Reach Net Zero 100Part III Regenerating People, Places, and the Planet 111Chapter 8 The Rise of Regenerative Businesses 113Regenerative Businesses Do More Good 118Regenerating the Land and the Farmers Who Feed Us: Danone North America 120Regenerating the Amazon’s Natural and Cultural Biodiversity: Natura 121Regenerating Local Communities with Factories as Forests: Interface 121Regenerating Rural America with Knowledge-Based Work: Sparq 122Chapter 9 Regenerative Development 129Expanding Awareness and Acting Consciously 131Regenerating the Spirit of a Broken Town 133Chapter 10 How Businesses Can Lead Triple Regeneration 141Humanizing Regeneration and Anchoring It in Places 143Boosting Corporate Vitality and Longevity Through Triple Regeneration 149Meiji Yasuda Boosts Your Vitality Rather Than Insuring Against Mortality 152Beyond Sustainable Fashion: Eileen Fisher Leads Triple Regeneration 155Part IV Frugal America 159Chapter 11 The US Must Lead by Example 161A Pioneer in Frugal Health Care 165Empowering Women Through Grassroots Entrepreneurship 168Chapter 12 Let 3,143 Frugal Economies Blossom 173B2B Sharing: Replacing Competition with Cooperation 173Distributed Manufacturing: Unleashing Hyper-Local Opportunities 175Triple Regeneration: Revitalizing the Soul of the Heartland 178Conclusion: The Rise of Frugal Natives 187Notes 191Acknowledgments 229About the Author 231Index 233

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