Jeffrey R. Cornwall holds the Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tennessee. Previously, he was the Sandra Schulze Chair in Entrepreneurship at the University of St. Thomas in St. Paul, Minnesota. He was co-founder, president, and CEO of Atlantic Behavioral Health Systems, which provided a full continuum of mental health programs and included state-licensed private schools.Cornwall writes extensively on entrepreneurship, and consults regularly with a variety of profit and nonprofit organizations, including charter schools and other educational organizations. He has co-authored three other books, including The Entrepreneurial Educator (ScarecrowEducation, 2000). Cornwall also taught at the University of Wisconsin - Oshkosh and the University of Kentucky.

• Part 1 AcknowledgmentsPart 2 Part 1: The Idea PhaseChapter 3 1 IntroductionChapter 4 2 Defining the VisionChapter 5 3 The Initial Feasibility AssessmentPart 6 Part 2: The Planning PhaseChapter 7 4 The Business PlanChapter 8 5 Understanding the MarketChapter 9 6 The Marketing PlanChapter 10 7 The TeamChapter 11 8 The Operating PlanChapter 12 9 The Financial PlanPart 13 Part 3: The Start-Up and BeyondChapter 14 10 Building and Effective CultureChapter 15 11 Managing GrowthPart 16 ReferencesPart 17 IndexPart 18 About the Author

...provides useful business processes and principles along with specific tools and examples.

Jeffrey R. Cornwall holds the Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tennessee. Previously, he was the Sandra Schulze Chair in Entrepreneurship at the University of St. Thomas in St. Paul, Minnesota. He was co-founder, president, and CEO of Atlantic Behavioral Health Systems, which provided a full continuum of mental health programs and included state-licensed private schools.Cornwall writes extensively on entrepreneurship, and consults regularly with a variety of profit and nonprofit organizations, including charter schools and other educational organizations. He has co-authored three other books, including The Entrepreneurial Educator (ScarecrowEducation, 2000). Cornwall also taught at the University of Wisconsin - Oshkosh and the University of Kentucky.

• Part 1 AcknowledgmentsPart 2 Part 1: The Idea PhaseChapter 3 1 IntroductionChapter 4 2 Defining the VisionChapter 5 3 The Initial Feasibility AssessmentPart 6 Part 2: The Planning PhaseChapter 7 4 The Business PlanChapter 8 5 Understanding the MarketChapter 9 6 The Marketing PlanChapter 10 7 The TeamChapter 11 8 The Operating PlanChapter 12 9 The Financial PlanPart 13 Part 3: The Start-Up and BeyondChapter 14 10 Building and Effective CultureChapter 15 11 Managing GrowthPart 16 ReferencesPart 17 IndexPart 18 About the Author

...provides useful business processes and principles along with specific tools and examples.

Jeffrey R. Cornwall holds the Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tennessee. Previously, he was the Sandra Schulze Chair in Entrepreneurship at the University of St. Thomas in St. Paul, Minnesota. He was co-founder, president, and CEO of Atlantic Behavioral Health Systems, which provided a full continuum of mental health programs and included state-licensed private schools.Cornwall writes extensively on entrepreneurship, and consults regularly with a variety of profit and nonprofit organizations, including charter schools and other educational organizations. He has co-authored three other books, including The Entrepreneurial Educator (ScarecrowEducation, 2000). Cornwall also taught at the University of Wisconsin - Oshkosh and the University of Kentucky.

• Part 1 AcknowledgmentsPart 2 Part 1: The Idea PhaseChapter 3 1 IntroductionChapter 4 2 Defining the VisionChapter 5 3 The Initial Feasibility AssessmentPart 6 Part 2: The Planning PhaseChapter 7 4 The Business PlanChapter 8 5 Understanding the MarketChapter 9 6 The Marketing PlanChapter 10 7 The TeamChapter 11 8 The Operating PlanChapter 12 9 The Financial PlanPart 13 Part 3: The Start-Up and BeyondChapter 14 10 Building and Effective CultureChapter 15 11 Managing GrowthPart 16 ReferencesPart 17 IndexPart 18 About the Author

...provides useful business processes and principles along with specific tools and examples.